diff --git a/packages/builder/src/analytics.js b/packages/builder/src/analytics.js
index 60a41e42c2..a7166f00f6 100644
--- a/packages/builder/src/analytics.js
+++ b/packages/builder/src/analytics.js
@@ -6,6 +6,10 @@ let analyticsEnabled
 const posthogConfigured = process.env.POSTHOG_TOKEN && process.env.POSTHOG_URL
 const sentryConfigured = process.env.SENTRY_DSN
 
+const FEEDBACK_SUBMITTED_KEY = "budibase:feedback_submitted"
+const APP_FIRST_STARTED_KEY = "budibase:first_run"
+const feedbackHours = 12
+
 async function activate() {
   if (analyticsEnabled === undefined) {
     // only the server knows the true NODE_ENV
@@ -62,10 +66,50 @@ function captureEvent(eventName, props = {}) {
   posthog.capture(eventName, props)
 }
 
+if (!localStorage.getItem(APP_FIRST_STARTED_KEY)) {
+  localStorage.setItem(APP_FIRST_STARTED_KEY, Date.now())
+}
+
+const isFeedbackTimeElapsed = sinceDateStr => {
+  const sinceDate = parseFloat(sinceDateStr)
+  const feedbackMilliseconds = feedbackHours * 60 * 60 * 1000
+  return Date.now() > sinceDate + feedbackMilliseconds
+}
+function submitFeedback(values) {
+  if (!analyticsEnabled || !process.env.POSTHOG_TOKEN) return
+  localStorage.setItem(FEEDBACK_SUBMITTED_KEY, Date.now())
+
+  const prefixedValues = Object.entries(values).reduce((obj, [key, value]) => {
+    obj[`feedback_${key}`] = value
+    return obj
+  }, {})
+
+  posthog.capture("Feedback Submitted", prefixedValues)
+}
+
+function requestFeedbackOnDeploy() {
+  if (!analyticsEnabled || !process.env.POSTHOG_TOKEN) return false
+  const lastSubmittedStr = localStorage.getItem(FEEDBACK_SUBMITTED_KEY)
+  if (!lastSubmittedStr) return true
+  return isFeedbackTimeElapsed(lastSubmittedStr)
+}
+
+function highlightFeedbackIcon() {
+  if (!analyticsEnabled || !process.env.POSTHOG_TOKEN) return false
+  const lastSubmittedStr = localStorage.getItem(FEEDBACK_SUBMITTED_KEY)
+  if (lastSubmittedStr) return isFeedbackTimeElapsed(lastSubmittedStr)
+  const firstRunStr = localStorage.getItem(APP_FIRST_STARTED_KEY)
+  if (!firstRunStr) return false
+  return isFeedbackTimeElapsed(firstRunStr)
+}
+
 export default {
   activate,
   identify,
   identifyByApiKey,
   captureException,
   captureEvent,
+  requestFeedbackOnDeploy,
+  submitFeedback,
+  highlightFeedbackIcon,
 }
diff --git a/packages/builder/src/components/common/Icons/Feedback.svelte b/packages/builder/src/components/common/Icons/Feedback.svelte
new file mode 100644
index 0000000000..e34415d612
--- /dev/null
+++ b/packages/builder/src/components/common/Icons/Feedback.svelte
@@ -0,0 +1,11 @@
+<svg
+  xmlns="http://www.w3.org/2000/svg"
+  viewBox="0 0 24 24"
+  width="24"
+  height="24">
+  <path fill="none" d="M0 0h24v24H0z" />
+  <path
+    fill="currentColor"
+    d="M6.455 19L2 22.5V4a1 1 0 0 1 1-1h18a1 1 0 0 1 1 1v14a1 1 0 0 1-1
+    1H6.455zM11 13v2h2v-2h-2zm0-6v5h2V7h-2z" />
+</svg>
diff --git a/packages/builder/src/components/common/Icons/index.js b/packages/builder/src/components/common/Icons/index.js
index 7082b1b5e0..f11188ee34 100644
--- a/packages/builder/src/components/common/Icons/index.js
+++ b/packages/builder/src/components/common/Icons/index.js
@@ -33,3 +33,4 @@ export { default as InfoIcon } from "./Info.svelte"
 export { default as CloseIcon } from "./Close.svelte"
 export { default as MoreIcon } from "./More.svelte"
 export { default as CloseCircleIcon } from "./CloseCircle.svelte"
+export { default as FeedbackIcon } from "./Feedback.svelte"
diff --git a/packages/builder/src/components/userInterface/Feedback/FeedbackIframe.svelte b/packages/builder/src/components/userInterface/Feedback/FeedbackIframe.svelte
new file mode 100644
index 0000000000..17c6059de4
--- /dev/null
+++ b/packages/builder/src/components/userInterface/Feedback/FeedbackIframe.svelte
@@ -0,0 +1,59 @@
+<script>
+  import analytics from "analytics"
+  import { createEventDispatcher } from "svelte"
+  import { store } from "builderStore"
+
+  const dispatch = createEventDispatcher()
+  const feedbackUrl = "https://feedback.budibase.com"
+
+  let iframe
+
+  // the app @ feedback.budibase.com expects to be loaded
+  // in an iframe, and posts messages back.
+  // this means that we can submit using the Builder's posthog setup
+  window.addEventListener(
+    "message",
+    function(ev) {
+      if (ev.origin !== feedbackUrl) return
+
+      if (ev.data.type === "loaded") {
+        iframe.setAttribute(
+          "style",
+          `height:${ev.data.height}px; width:${ev.data.width}px`
+        )
+      } else if (ev.data.type === "submitted") {
+        analytics.submitFeedback(ev.data.data)
+        $store.highlightFeedbackIcon = false
+        dispatch("finished")
+      }
+    },
+    false
+  )
+</script>
+
+<iframe src={feedbackUrl} title="feedback" bind:this={iframe}>
+  <html lang="html">
+    <style>
+      body {
+        display: flex;
+        height: 100%;
+        width: 100%;
+        justify-content: center;
+        align-items: center;
+      }
+    </style>
+    <body>
+      <div>Loading...</div>
+    </body>
+  </html>
+</iframe>
+
+<style>
+  iframe {
+    border-style: none;
+    height: auto;
+    overflow-y: hidden;
+    overflow-x: hidden;
+    min-width: 500px;
+  }
+</style>
diff --git a/packages/builder/src/components/userInterface/Feedback/FeedbackNavLink.svelte b/packages/builder/src/components/userInterface/Feedback/FeedbackNavLink.svelte
new file mode 100644
index 0000000000..5299e7d5c0
--- /dev/null
+++ b/packages/builder/src/components/userInterface/Feedback/FeedbackNavLink.svelte
@@ -0,0 +1,56 @@
+<script>
+  import { FeedbackIcon } from "components/common/Icons/"
+  import { Popover } from "@budibase/bbui"
+  import { store } from "builderStore"
+
+  import FeedbackIframe from "./FeedbackIframe.svelte"
+  import analytics from "analytics"
+
+  const FIVE_MINUTES = 300000
+
+  let iconContainer
+  let popover
+
+  setInterval(() => {
+    $store.highlightFeedbackIcon = analytics.highlightFeedbackIcon()
+  }, FIVE_MINUTES)
+</script>
+
+<span
+  class="container"
+  bind:this={iconContainer}
+  on:click={popover.show}
+  class:highlight={$store.highlightFeedbackIcon}>
+  <FeedbackIcon />
+</span>
+<Popover bind:this={popover} anchor={iconContainer} align="right">
+  <FeedbackIframe on:finished={popover.hide} />
+</Popover>
+
+<style>
+  .container {
+    cursor: pointer;
+    color: var(--grey-7);
+    margin: 0 20px 0 0;
+    font-weight: 500;
+    font-size: 1rem;
+    height: 100%;
+    display: flex;
+    flex: 1;
+    align-items: center;
+    box-sizing: border-box;
+  }
+
+  .container:hover {
+    color: var(--ink);
+    font-weight: 500;
+  }
+
+  .highlight {
+    color: var(--blue);
+  }
+
+  .highlight > :global(svg) {
+    filter: drop-shadow(0 0 20px var(--blue));
+  }
+</style>
diff --git a/packages/builder/src/pages/[application]/_reset.svelte b/packages/builder/src/pages/[application]/_reset.svelte
index 87759aef97..fb2b233e2c 100644
--- a/packages/builder/src/pages/[application]/_reset.svelte
+++ b/packages/builder/src/pages/[application]/_reset.svelte
@@ -2,6 +2,7 @@
   import { store, automationStore, backendUiStore } from "builderStore"
   import { Button } from "@budibase/bbui"
   import SettingsLink from "components/settings/Link.svelte"
+  import FeedbackNavLink from "components/userInterface/Feedback/FeedbackNavLink.svelte"
   import { get } from "builderStore/api"
   import { isActive, goto, layout } from "@sveltech/routify"
   import { PreviewIcon } from "components/common/Icons/"
@@ -65,6 +66,7 @@
       {/each}
     </div>
     <div class="toprightnav">
+      <FeedbackNavLink />
       <SettingsLink />
       <span
         class:active={false}
diff --git a/packages/builder/src/pages/[application]/deploy/index.svelte b/packages/builder/src/pages/[application]/deploy/index.svelte
index 9f25f54e33..b2ee0e8fdb 100644
--- a/packages/builder/src/pages/[application]/deploy/index.svelte
+++ b/packages/builder/src/pages/[application]/deploy/index.svelte
@@ -1,16 +1,18 @@
 <script>
   import { onMount } from "svelte"
-  import { Button, Spacer } from "@budibase/bbui"
+  import { Button, Spacer, Modal } from "@budibase/bbui"
   import { store } from "builderStore"
   import { notifier } from "builderStore/store/notifications"
   import api from "builderStore/api"
   import Spinner from "components/common/Spinner.svelte"
   import DeploymentHistory from "components/deploy/DeploymentHistory.svelte"
   import analytics from "analytics"
+  import FeedbackIframe from "components/userInterface/Feedback/FeedbackIframe.svelte"
 
   let loading = false
   let deployments = []
   let poll
+  let feedbackModal
 
   $: appId = $store.appId
 
@@ -31,6 +33,10 @@
       analytics.captureEvent("Deployed App", {
         appId,
       })
+
+      if (analytics.requestFeedbackOnDeploy()) {
+        feedbackModal.show()
+      }
     } catch (err) {
       analytics.captureEvent("Deploy App Failed", {
         appId,
@@ -57,6 +63,9 @@
     src="/_builder/assets/deploy-rocket.jpg"
     alt="Rocket flying through sky" />
 </section>
+<Modal bind:this={feedbackModal}>
+  <FeedbackIframe on:finished={() => feedbackModal.hide()} />
+</Modal>
 <DeploymentHistory {appId} />
 
 <style>