diff --git a/lerna.json b/lerna.json
index 9b4a5a4b43..3f92ee6697 100644
--- a/lerna.json
+++ b/lerna.json
@@ -1,5 +1,5 @@
 {
-  "version": "1.0.91-alpha.7",
+  "version": "1.0.91-alpha.9",
   "npmClient": "yarn",
   "packages": [
     "packages/*"
diff --git a/packages/backend-core/package.json b/packages/backend-core/package.json
index e67df377d1..a2d6a2bc7a 100644
--- a/packages/backend-core/package.json
+++ b/packages/backend-core/package.json
@@ -1,6 +1,6 @@
 {
   "name": "@budibase/backend-core",
-  "version": "1.0.91-alpha.7",
+  "version": "1.0.91-alpha.9",
   "description": "Budibase backend core libraries used in server and worker",
   "main": "src/index.js",
   "author": "Budibase",
diff --git a/packages/bbui/package.json b/packages/bbui/package.json
index a59a2db8a8..ef0a53c688 100644
--- a/packages/bbui/package.json
+++ b/packages/bbui/package.json
@@ -1,7 +1,7 @@
 {
   "name": "@budibase/bbui",
   "description": "A UI solution used in the different Budibase projects.",
-  "version": "1.0.91-alpha.7",
+  "version": "1.0.91-alpha.9",
   "license": "MPL-2.0",
   "svelte": "src/index.js",
   "module": "dist/bbui.es.js",
@@ -38,7 +38,7 @@
   ],
   "dependencies": {
     "@adobe/spectrum-css-workflow-icons": "^1.2.1",
-    "@budibase/string-templates": "^1.0.91-alpha.7",
+    "@budibase/string-templates": "^1.0.91-alpha.9",
     "@spectrum-css/actionbutton": "^1.0.1",
     "@spectrum-css/actiongroup": "^1.0.1",
     "@spectrum-css/avatar": "^3.0.2",
diff --git a/packages/builder/package.json b/packages/builder/package.json
index bed5cb0ce0..51b9574ab3 100644
--- a/packages/builder/package.json
+++ b/packages/builder/package.json
@@ -1,6 +1,6 @@
 {
   "name": "@budibase/builder",
-  "version": "1.0.91-alpha.7",
+  "version": "1.0.91-alpha.9",
   "license": "GPL-3.0",
   "private": true,
   "scripts": {
@@ -65,10 +65,10 @@
     }
   },
   "dependencies": {
-    "@budibase/bbui": "^1.0.91-alpha.7",
-    "@budibase/client": "^1.0.91-alpha.7",
-    "@budibase/frontend-core": "^1.0.91-alpha.7",
-    "@budibase/string-templates": "^1.0.91-alpha.7",
+    "@budibase/bbui": "^1.0.91-alpha.9",
+    "@budibase/client": "^1.0.91-alpha.9",
+    "@budibase/frontend-core": "^1.0.91-alpha.9",
+    "@budibase/string-templates": "^1.0.91-alpha.9",
     "@sentry/browser": "5.19.1",
     "@spectrum-css/page": "^3.0.1",
     "@spectrum-css/vars": "^3.0.1",
diff --git a/packages/builder/src/components/backend/DataTable/modals/CreateEditColumn.svelte b/packages/builder/src/components/backend/DataTable/modals/CreateEditColumn.svelte
index c946dbf9d8..aa3915de58 100644
--- a/packages/builder/src/components/backend/DataTable/modals/CreateEditColumn.svelte
+++ b/packages/builder/src/components/backend/DataTable/modals/CreateEditColumn.svelte
@@ -12,7 +12,7 @@
     Modal,
     notifications,
   } from "@budibase/bbui"
-  import { createEventDispatcher } from "svelte"
+  import { createEventDispatcher, onMount } from "svelte"
   import { cloneDeep } from "lodash/fp"
   import { tables } from "stores/backend"
   import { TableNames, UNEDITABLE_USER_FIELDS } from "constants"
@@ -321,6 +321,12 @@
     }
     return newError
   }
+
+  onMount(() => {
+    if (primaryDisplay) {
+      field.constraints.presence = { allowEmpty: false }
+    }
+  })
 </script>
 
 <ModalContent
diff --git a/packages/builder/src/components/feedback/NPSFeedbackForm.svelte b/packages/builder/src/components/feedback/NPSFeedbackForm.svelte
deleted file mode 100644
index 6a6e52ec74..0000000000
--- a/packages/builder/src/components/feedback/NPSFeedbackForm.svelte
+++ /dev/null
@@ -1,171 +0,0 @@
-<script>
-  import analytics from "analytics"
-  import { createEventDispatcher } from "svelte"
-  import { fade, fly } from "svelte/transition"
-  import {
-    ActionButton,
-    ClearButton,
-    RadioGroup,
-    TextArea,
-    ButtonGroup,
-    Button,
-    Heading,
-    Detail,
-    Divider,
-    Layout,
-    notifications,
-  } from "@budibase/bbui"
-  import { auth } from "stores/portal"
-
-  let step = 0
-  let ratings = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]
-  let options = [
-    "Importing / managing data",
-    "Designing",
-    "Automations",
-    "Managing users / groups",
-    "Deployment / hosting",
-    "Documentation",
-  ]
-
-  const dispatch = createEventDispatcher()
-
-  // Data to send off
-  let rating
-  let improvements = ""
-  let comment = ""
-
-  function selectNumber(n) {
-    rating = n
-    step = 1
-  }
-
-  function submitFeedback() {
-    analytics.submitFeedback({
-      rating,
-      improvements,
-      comment,
-    })
-    try {
-      auth.updateSelf({
-        flags: {
-          feedbackSubmitted: true,
-        },
-      })
-    } catch (error) {
-      notifications.error("Error updating user")
-    }
-    dispatch("complete")
-  }
-
-  function cancelFeedback() {
-    try {
-      auth.updateSelf({
-        flags: {
-          feedbackSubmitted: true,
-        },
-      })
-    } catch (error) {
-      notifications.error("Error updating user")
-    }
-    dispatch("complete")
-  }
-</script>
-
-<div
-  class="position"
-  in:fade={{ duration: 200 }}
-  out:fade|local={{ duration: 200 }}
->
-  <div
-    class="feedback-frame"
-    in:fly={{ y: 30, duration: 200 }}
-    out:fly|local={{ y: 30, duration: 200 }}
-  >
-    <div class="close">
-      <ClearButton on:click={cancelFeedback} />
-    </div>
-    <Layout gap="XS">
-      {#if step === 0}
-        <Heading size="XS"
-          >How likely are you to recommend Budibase to a colleague?</Heading
-        >
-        <Divider />
-        <div class="ratings">
-          {#each ratings as number}
-            <ActionButton
-              size="L"
-              emphasized
-              selected={number === rating}
-              on:click={() => selectNumber(number)}
-            >
-              {number}
-            </ActionButton>
-          {/each}
-        </div>
-        <div class="footer">
-          <Detail size="S">NOT LIKELY</Detail>
-          <Detail size="S">EXTREMELY LIKELY</Detail>
-        </div>
-      {:else if step === 1}
-        <Heading size="XS">What could be improved most in Budibase?</Heading>
-        <Divider />
-        <RadioGroup bind:value={improvements} {options} />
-        <div class="footer">
-          <Detail size="S">STEP 2 OF 3</Detail>
-          <ButtonGroup>
-            <Button secondary on:click={() => (step -= 1)}>Previous</Button>
-            <Button primary on:click={() => (step += 1)}>Next</Button>
-          </ButtonGroup>
-        </div>
-      {:else}
-        <Heading size="XS">How can we improve your experience?</Heading>
-        <Divider />
-        <TextArea bind:value={comment} placeholder="Add comments" />
-        <div class="footer">
-          <Detail size="S">STEP 3 OF 3</Detail>
-          <ButtonGroup>
-            <Button secondary on:click={() => (step -= 1)}>Previous</Button>
-            <Button cta on:click={submitFeedback}>Complete</Button>
-          </ButtonGroup>
-        </div>
-      {/if}
-    </Layout>
-  </div>
-</div>
-
-<style>
-  .feedback-frame :global(textarea) {
-    min-height: 180px !important;
-  }
-
-  .position {
-    position: absolute;
-    right: var(--spacing-l);
-    bottom: calc(5 * var(--spacing-xl));
-  }
-  .feedback-frame {
-    position: absolute;
-    bottom: 0;
-    right: 0;
-    min-width: 510px;
-    background: var(--background);
-    border-radius: var(--spectrum-global-dimension-size-50);
-    border: 2px solid var(--spectrum-global-color-blue-400);
-    padding: var(--spacing-xl);
-  }
-  .ratings {
-    display: flex;
-    justify-content: space-between;
-  }
-  .close {
-    position: absolute;
-    top: 0;
-    right: 0;
-  }
-  .footer {
-    display: flex;
-    justify-content: space-between;
-    align-items: center;
-  }
-</style>
diff --git a/packages/builder/src/pages/builder/app/[application]/_layout.svelte b/packages/builder/src/pages/builder/app/[application]/_layout.svelte
index 1003936214..080ea1f616 100644
--- a/packages/builder/src/pages/builder/app/[application]/_layout.svelte
+++ b/packages/builder/src/pages/builder/app/[application]/_layout.svelte
@@ -5,7 +5,6 @@
   import DeployModal from "components/deploy/DeployModal.svelte"
   import RevertModal from "components/deploy/RevertModal.svelte"
   import VersionModal from "components/deploy/VersionModal.svelte"
-  import NPSFeedbackForm from "components/feedback/NPSFeedbackForm.svelte"
   import { API } from "api"
   import { auth, admin } from "stores/portal"
   import { isActive, goto, layout, redirect } from "@roxi/routify"
@@ -21,15 +20,11 @@
 
   // Sync once when you load the app
   let hasSynced = false
-  let userShouldPostFeedback = false
   $: selected = capitalise(
     $layout.children.find(layout => $isActive(layout.path))?.title ?? "data"
   )
 
   function previewApp() {
-    if (!$auth?.user?.flags?.feedbackSubmitted) {
-      userShouldPostFeedback = true
-    }
     window.open(`/${application}`)
   }
 
@@ -126,10 +121,6 @@
   <p>Something went wrong: {error.message}</p>
 {/await}
 
-{#if userShouldPostFeedback}
-  <NPSFeedbackForm on:complete={() => (userShouldPostFeedback = false)} />
-{/if}
-
 <style>
   .loading {
     min-height: 100%;
diff --git a/packages/cli/package.json b/packages/cli/package.json
index de32083618..a02fa38631 100644
--- a/packages/cli/package.json
+++ b/packages/cli/package.json
@@ -1,6 +1,6 @@
 {
   "name": "@budibase/cli",
-  "version": "1.0.91-alpha.7",
+  "version": "1.0.91-alpha.9",
   "description": "Budibase CLI, for developers, self hosting and migrations.",
   "main": "src/index.js",
   "bin": {
diff --git a/packages/client/package.json b/packages/client/package.json
index e0bbcd7edb..1f514fc3cf 100644
--- a/packages/client/package.json
+++ b/packages/client/package.json
@@ -1,6 +1,6 @@
 {
   "name": "@budibase/client",
-  "version": "1.0.91-alpha.7",
+  "version": "1.0.91-alpha.9",
   "license": "MPL-2.0",
   "module": "dist/budibase-client.js",
   "main": "dist/budibase-client.js",
@@ -19,9 +19,9 @@
     "dev:builder": "rollup -cw"
   },
   "dependencies": {
-    "@budibase/bbui": "^1.0.91-alpha.7",
-    "@budibase/frontend-core": "^1.0.91-alpha.7",
-    "@budibase/string-templates": "^1.0.91-alpha.7",
+    "@budibase/bbui": "^1.0.91-alpha.9",
+    "@budibase/frontend-core": "^1.0.91-alpha.9",
+    "@budibase/string-templates": "^1.0.91-alpha.9",
     "@spectrum-css/button": "^3.0.3",
     "@spectrum-css/card": "^3.0.3",
     "@spectrum-css/divider": "^1.0.3",
diff --git a/packages/frontend-core/package.json b/packages/frontend-core/package.json
index eec12b0116..1ab1f00b5e 100644
--- a/packages/frontend-core/package.json
+++ b/packages/frontend-core/package.json
@@ -1,12 +1,12 @@
 {
   "name": "@budibase/frontend-core",
-  "version": "1.0.91-alpha.7",
+  "version": "1.0.91-alpha.9",
   "description": "Budibase frontend core libraries used in builder and client",
   "author": "Budibase",
   "license": "MPL-2.0",
   "svelte": "src/index.js",
   "dependencies": {
-    "@budibase/bbui": "^1.0.91-alpha.7",
+    "@budibase/bbui": "^1.0.91-alpha.9",
     "lodash": "^4.17.21",
     "svelte": "^3.46.2"
   }
diff --git a/packages/frontend-core/src/api/analytics.js b/packages/frontend-core/src/api/analytics.js
index 0402365e73..c6efdbddb3 100644
--- a/packages/frontend-core/src/api/analytics.js
+++ b/packages/frontend-core/src/api/analytics.js
@@ -4,7 +4,7 @@ export const buildAnalyticsEndpoints = API => ({
    */
   pingEndUser: async () => {
     return await API.post({
-      url: `/api/analytics/ping`,
+      url: `/api/bbtel/ping`,
     })
   },
 
@@ -13,7 +13,7 @@ export const buildAnalyticsEndpoints = API => ({
    */
   getAnalyticsStatus: async () => {
     return await API.get({
-      url: "/api/analytics",
+      url: "/api/bbtel",
     })
   },
 })
diff --git a/packages/server/package.json b/packages/server/package.json
index cd3ea30031..6e8439d797 100644
--- a/packages/server/package.json
+++ b/packages/server/package.json
@@ -1,7 +1,7 @@
 {
   "name": "@budibase/server",
   "email": "hi@budibase.com",
-  "version": "1.0.91-alpha.7",
+  "version": "1.0.91-alpha.9",
   "description": "Budibase Web Server",
   "main": "src/index.ts",
   "repository": {
@@ -71,9 +71,9 @@
   "license": "GPL-3.0",
   "dependencies": {
     "@apidevtools/swagger-parser": "^10.0.3",
-    "@budibase/backend-core": "^1.0.91-alpha.7",
-    "@budibase/client": "^1.0.91-alpha.7",
-    "@budibase/string-templates": "^1.0.91-alpha.7",
+    "@budibase/backend-core": "^1.0.91-alpha.9",
+    "@budibase/client": "^1.0.91-alpha.9",
+    "@budibase/string-templates": "^1.0.91-alpha.9",
     "@bull-board/api": "^3.7.0",
     "@bull-board/koa": "^3.7.0",
     "@elastic/elasticsearch": "7.10.0",
diff --git a/packages/server/src/api/routes/analytics.js b/packages/server/src/api/routes/analytics.js
index be27e7d19b..c9a678d3ac 100644
--- a/packages/server/src/api/routes/analytics.js
+++ b/packages/server/src/api/routes/analytics.js
@@ -4,7 +4,7 @@ const controller = require("../controllers/analytics")
 const router = Router()
 
 router
-  .get("/api/analytics", controller.isEnabled)
-  .post("/api/analytics/ping", controller.endUserPing)
+  .get("/api/bbtel", controller.isEnabled)
+  .post("/api/bbtel/ping", controller.endUserPing)
 
 module.exports = router
diff --git a/packages/server/src/api/routes/tests/misc.spec.js b/packages/server/src/api/routes/tests/misc.spec.js
index e5b87543d2..475176759c 100644
--- a/packages/server/src/api/routes/tests/misc.spec.js
+++ b/packages/server/src/api/routes/tests/misc.spec.js
@@ -11,10 +11,10 @@ describe("run misc tests", () => {
     await config.init()
   })
 
-  describe("/analytics", () => {
+  describe("/bbtel", () => {
       it("check if analytics enabled", async () => {
         const res = await request
-          .get(`/api/analytics`)
+          .get(`/api/bbtel`)
           .set(config.defaultHeaders())
           .expect("Content-Type", /json/)
           .expect(200)
diff --git a/packages/string-templates/package.json b/packages/string-templates/package.json
index 74f12d743a..e4a7ae3a8b 100644
--- a/packages/string-templates/package.json
+++ b/packages/string-templates/package.json
@@ -1,6 +1,6 @@
 {
   "name": "@budibase/string-templates",
-  "version": "1.0.91-alpha.7",
+  "version": "1.0.91-alpha.9",
   "description": "Handlebars wrapper for Budibase templating.",
   "main": "src/index.cjs",
   "module": "dist/bundle.mjs",
diff --git a/packages/worker/package.json b/packages/worker/package.json
index 5b90eaaaae..8246e7f2b2 100644
--- a/packages/worker/package.json
+++ b/packages/worker/package.json
@@ -1,7 +1,7 @@
 {
   "name": "@budibase/worker",
   "email": "hi@budibase.com",
-  "version": "1.0.91-alpha.7",
+  "version": "1.0.91-alpha.9",
   "description": "Budibase background service",
   "main": "src/index.ts",
   "repository": {
@@ -34,8 +34,8 @@
   "author": "Budibase",
   "license": "GPL-3.0",
   "dependencies": {
-    "@budibase/backend-core": "^1.0.91-alpha.7",
-    "@budibase/string-templates": "^1.0.91-alpha.7",
+    "@budibase/backend-core": "^1.0.91-alpha.9",
+    "@budibase/string-templates": "^1.0.91-alpha.9",
     "@koa/router": "^8.0.0",
     "@sentry/node": "^6.0.0",
     "@techpass/passport-openidconnect": "^0.3.0",