diff --git a/packages/backend-core/src/cache/writethrough.ts b/packages/backend-core/src/cache/writethrough.ts
index e64c116663..c331d791a6 100644
--- a/packages/backend-core/src/cache/writethrough.ts
+++ b/packages/backend-core/src/cache/writethrough.ts
@@ -119,8 +119,8 @@ export class Writethrough {
     this.writeRateMs = writeRateMs
   }
 
-  async put(doc: any) {
-    return put(this.db, doc, this.writeRateMs)
+  async put(doc: any, writeRateMs: number = this.writeRateMs) {
+    return put(this.db, doc, writeRateMs)
   }
 
   async get(id: string) {
diff --git a/packages/backend-core/src/users/db.ts b/packages/backend-core/src/users/db.ts
index 1d02bebc32..8bb6300d4e 100644
--- a/packages/backend-core/src/users/db.ts
+++ b/packages/backend-core/src/users/db.ts
@@ -21,17 +21,21 @@ import {
   User,
   UserStatus,
   UserGroup,
-  ContextUser,
 } from "@budibase/types"
 import {
   getAccountHolderFromUserIds,
   isAdmin,
+  isCreator,
   validateUniqueUser,
 } from "./utils"
 import { searchExistingEmails } from "./lookup"
 import { hash } from "../utils"
 
-type QuotaUpdateFn = (change: number, cb?: () => Promise<any>) => Promise<any>
+type QuotaUpdateFn = (
+  change: number,
+  creatorsChange: number,
+  cb?: () => Promise<any>
+) => Promise<any>
 type GroupUpdateFn = (groupId: string, userIds: string[]) => Promise<any>
 type FeatureFn = () => Promise<Boolean>
 type GroupGetFn = (ids: string[]) => Promise<UserGroup[]>
@@ -135,7 +139,7 @@ export class UserDB {
     if (!fullUser.roles) {
       fullUser.roles = {}
     }
-    // add the active status to a user if its not provided
+    // add the active status to a user if it's not provided
     if (fullUser.status == null) {
       fullUser.status = UserStatus.ACTIVE
     }
@@ -246,7 +250,8 @@ export class UserDB {
     }
 
     const change = dbUser ? 0 : 1 // no change if there is existing user
-    return UserDB.quotas.addUsers(change, async () => {
+    const creatorsChange = isCreator(dbUser) !== isCreator(user) ? 1 : 0
+    return UserDB.quotas.addUsers(change, creatorsChange, async () => {
       await validateUniqueUser(email, tenantId)
 
       let builtUser = await UserDB.buildUser(user, opts, tenantId, dbUser)
@@ -308,6 +313,7 @@ export class UserDB {
 
     let usersToSave: any[] = []
     let newUsers: any[] = []
+    let newCreators: any[] = []
 
     const emails = newUsersRequested.map((user: User) => user.email)
     const existingEmails = await searchExistingEmails(emails)
@@ -328,59 +334,66 @@ export class UserDB {
       }
       newUser.userGroups = groups
       newUsers.push(newUser)
+      if (isCreator(newUser)) {
+        newCreators.push(newUser)
+      }
     }
 
     const account = await accountSdk.getAccountByTenantId(tenantId)
-    return UserDB.quotas.addUsers(newUsers.length, async () => {
-      // create the promises array that will be called by bulkDocs
-      newUsers.forEach((user: any) => {
-        usersToSave.push(
-          UserDB.buildUser(
-            user,
-            {
-              hashPassword: true,
-              requirePassword: user.requirePassword,
-            },
-            tenantId,
-            undefined, // no dbUser
-            account
+    return UserDB.quotas.addUsers(
+      newUsers.length,
+      newCreators.length,
+      async () => {
+        // create the promises array that will be called by bulkDocs
+        newUsers.forEach((user: any) => {
+          usersToSave.push(
+            UserDB.buildUser(
+              user,
+              {
+                hashPassword: true,
+                requirePassword: user.requirePassword,
+              },
+              tenantId,
+              undefined, // no dbUser
+              account
+            )
           )
-        )
-      })
+        })
 
-      const usersToBulkSave = await Promise.all(usersToSave)
-      await usersCore.bulkUpdateGlobalUsers(usersToBulkSave)
+        const usersToBulkSave = await Promise.all(usersToSave)
+        await usersCore.bulkUpdateGlobalUsers(usersToBulkSave)
 
-      // Post-processing of bulk added users, e.g. events and cache operations
-      for (const user of usersToBulkSave) {
-        // TODO: Refactor to bulk insert users into the info db
-        // instead of relying on looping tenant creation
-        await platform.users.addUser(tenantId, user._id, user.email)
-        await eventHelpers.handleSaveEvents(user, undefined)
-      }
+        // Post-processing of bulk added users, e.g. events and cache operations
+        for (const user of usersToBulkSave) {
+          // TODO: Refactor to bulk insert users into the info db
+          // instead of relying on looping tenant creation
+          await platform.users.addUser(tenantId, user._id, user.email)
+          await eventHelpers.handleSaveEvents(user, undefined)
+        }
+
+        const saved = usersToBulkSave.map(user => {
+          return {
+            _id: user._id,
+            email: user.email,
+          }
+        })
+
+        // now update the groups
+        if (Array.isArray(saved) && groups) {
+          const groupPromises = []
+          const createdUserIds = saved.map(user => user._id)
+          for (let groupId of groups) {
+            groupPromises.push(UserDB.groups.addUsers(groupId, createdUserIds))
+          }
+          await Promise.all(groupPromises)
+        }
 
-      const saved = usersToBulkSave.map(user => {
         return {
-          _id: user._id,
-          email: user.email,
+          successful: saved,
+          unsuccessful,
         }
-      })
-
-      // now update the groups
-      if (Array.isArray(saved) && groups) {
-        const groupPromises = []
-        const createdUserIds = saved.map(user => user._id)
-        for (let groupId of groups) {
-          groupPromises.push(UserDB.groups.addUsers(groupId, createdUserIds))
-        }
-        await Promise.all(groupPromises)
       }
-
-      return {
-        successful: saved,
-        unsuccessful,
-      }
-    })
+    )
   }
 
   static async bulkDelete(userIds: string[]): Promise<BulkUserDeleted> {
@@ -420,11 +433,12 @@ export class UserDB {
       _deleted: true,
     }))
     const dbResponse = await usersCore.bulkUpdateGlobalUsers(toDelete)
+    const creatorsToDelete = usersToDelete.filter(isCreator)
 
-    await UserDB.quotas.removeUsers(toDelete.length)
     for (let user of usersToDelete) {
       await bulkDeleteProcessing(user)
     }
+    await UserDB.quotas.removeUsers(toDelete.length, creatorsToDelete.length)
 
     // Build Response
     // index users by id
@@ -473,7 +487,8 @@ export class UserDB {
 
     await db.remove(userId, dbUser._rev)
 
-    await UserDB.quotas.removeUsers(1)
+    const creatorsToDelete = isCreator(dbUser) ? 1 : 0
+    await UserDB.quotas.removeUsers(1, creatorsToDelete)
     await eventHelpers.handleDeleteEvents(dbUser)
     await cache.user.invalidateUser(userId)
     await sessions.invalidateSessions(userId, { reason: "deletion" })
diff --git a/packages/backend-core/src/users/users.ts b/packages/backend-core/src/users/users.ts
index b087a6b538..a64997224e 100644
--- a/packages/backend-core/src/users/users.ts
+++ b/packages/backend-core/src/users/users.ts
@@ -14,14 +14,15 @@ import {
 } from "../db"
 import {
   BulkDocsResponse,
-  ContextUser,
   SearchQuery,
   SearchQueryOperators,
   SearchUsersRequest,
   User,
+  ContextUser,
 } from "@budibase/types"
-import * as context from "../context"
 import { getGlobalDB } from "../context"
+import * as context from "../context"
+import { isCreator } from "./utils"
 
 type GetOpts = { cleanup?: boolean }
 
@@ -283,6 +284,19 @@ export async function getUserCount() {
   return response.total_rows
 }
 
+export async function getCreatorCount() {
+  let creators = 0
+  async function iterate(startPage?: string) {
+    const page = await paginatedUsers({ bookmark: startPage })
+    creators += page.data.filter(isCreator).length
+    if (page.hasNextPage) {
+      await iterate(page.nextPage)
+    }
+  }
+  await iterate()
+  return creators
+}
+
 // used to remove the builder/admin permissions, for processing the
 // user as an app user (they may have some specific role/group
 export function removePortalUserPermissions(user: User | ContextUser) {
diff --git a/packages/backend-core/src/users/utils.ts b/packages/backend-core/src/users/utils.ts
index af0e8e10c7..0ef4b77998 100644
--- a/packages/backend-core/src/users/utils.ts
+++ b/packages/backend-core/src/users/utils.ts
@@ -10,6 +10,7 @@ import { getAccountByTenantId } from "../accounts"
 // extract from shared-core to make easily accessible from backend-core
 export const isBuilder = sdk.users.isBuilder
 export const isAdmin = sdk.users.isAdmin
+export const isCreator = sdk.users.isCreator
 export const isGlobalBuilder = sdk.users.isGlobalBuilder
 export const isAdminOrBuilder = sdk.users.isAdminOrBuilder
 export const hasAdminPermissions = sdk.users.hasAdminPermissions
diff --git a/packages/backend-core/tests/core/users/users.spec.js b/packages/backend-core/tests/core/users/users.spec.js
new file mode 100644
index 0000000000..ae7109344a
--- /dev/null
+++ b/packages/backend-core/tests/core/users/users.spec.js
@@ -0,0 +1,54 @@
+const _ = require('lodash/fp')
+const {structures} = require("../../../tests")
+
+jest.mock("../../../src/context")
+jest.mock("../../../src/db")
+
+const context = require("../../../src/context")
+const db = require("../../../src/db")
+
+const {getCreatorCount} = require('../../../src/users/users')
+
+describe("Users", () => {
+
+  let getGlobalDBMock
+  let getGlobalUserParamsMock
+  let paginationMock
+
+  beforeEach(() => {
+    jest.resetAllMocks()
+
+    getGlobalDBMock = jest.spyOn(context, "getGlobalDB")
+    getGlobalUserParamsMock = jest.spyOn(db, "getGlobalUserParams")
+    paginationMock = jest.spyOn(db, "pagination")
+  })
+
+  it("Retrieves the number of creators", async () => {
+    const getUsers = (offset, limit, creators = false) => {
+      const range = _.range(offset, limit)
+      const opts = creators ? {builder: {global: true}} : undefined
+      return range.map(() => structures.users.user(opts))
+    }
+    const page1Data = getUsers(0, 8)
+    const page2Data = getUsers(8, 12, true)
+    getGlobalDBMock.mockImplementation(() => ({
+      name   : "fake-db",
+      allDocs: () => ({
+        rows: [...page1Data, ...page2Data]
+      })
+    }))
+    paginationMock.mockImplementationOnce(() => ({
+      data: page1Data,
+      hasNextPage: true,
+      nextPage: "1"
+    }))
+    paginationMock.mockImplementation(() => ({
+      data: page2Data,
+      hasNextPage: false,
+      nextPage: undefined
+    }))
+    const creatorsCount = await getCreatorCount()
+    expect(creatorsCount).toBe(4)
+    expect(paginationMock).toHaveBeenCalledTimes(2)
+  })
+})
diff --git a/packages/backend-core/tests/core/utilities/structures/licenses.ts b/packages/backend-core/tests/core/utilities/structures/licenses.ts
index 5cce84edfd..bb452f9ad5 100644
--- a/packages/backend-core/tests/core/utilities/structures/licenses.ts
+++ b/packages/backend-core/tests/core/utilities/structures/licenses.ts
@@ -72,6 +72,11 @@ export function quotas(): Quotas {
           value: 1,
           triggers: [],
         },
+        creators: {
+          name: "Creators",
+          value: 1,
+          triggers: [],
+        },
         userGroups: {
           name: "User Groups",
           value: 1,
@@ -118,6 +123,10 @@ export function customer(): Customer {
 export function subscription(): Subscription {
   return {
     amount: 10000,
+    amounts: {
+      user: 10000,
+      creator: 0,
+    },
     cancelAt: undefined,
     currency: "usd",
     currentPeriodEnd: 0,
@@ -126,6 +135,10 @@ export function subscription(): Subscription {
     duration: PriceDuration.MONTHLY,
     pastDueAt: undefined,
     quantity: 0,
+    quantities: {
+      user: 0,
+      creator: 0,
+    },
     status: "active",
   }
 }
diff --git a/packages/backend-core/tests/core/utilities/structures/quotas.ts b/packages/backend-core/tests/core/utilities/structures/quotas.ts
index e82117053f..8d0b05fe1e 100644
--- a/packages/backend-core/tests/core/utilities/structures/quotas.ts
+++ b/packages/backend-core/tests/core/utilities/structures/quotas.ts
@@ -1,6 +1,6 @@
 import { MonthlyQuotaName, QuotaUsage } from "@budibase/types"
 
-export const usage = (): QuotaUsage => {
+export const usage = (users: number = 0, creators: number = 0): QuotaUsage => {
   return {
     _id: "usage_quota",
     quotaReset: new Date().toISOString(),
@@ -58,7 +58,8 @@ export const usage = (): QuotaUsage => {
     usageQuota: {
       apps: 0,
       plugins: 0,
-      users: 0,
+      users,
+      creators,
       userGroups: 0,
       rows: 0,
       triggers: {},
diff --git a/packages/pro b/packages/pro
index 044bec6447..570d14aa44 160000
--- a/packages/pro
+++ b/packages/pro
@@ -1 +1 @@
-Subproject commit 044bec6447066b215932d6726c437e7ec5a9e42e
+Subproject commit 570d14aa44aa88f4d053856322210f0008ba5c76
diff --git a/packages/server/src/migrations/functions/syncQuotas.ts b/packages/server/src/migrations/functions/syncQuotas.ts
index 67f38ba929..83a7670e78 100644
--- a/packages/server/src/migrations/functions/syncQuotas.ts
+++ b/packages/server/src/migrations/functions/syncQuotas.ts
@@ -3,6 +3,7 @@ import * as syncApps from "./usageQuotas/syncApps"
 import * as syncRows from "./usageQuotas/syncRows"
 import * as syncPlugins from "./usageQuotas/syncPlugins"
 import * as syncUsers from "./usageQuotas/syncUsers"
+import * as syncCreators from "./usageQuotas/syncCreators"
 
 /**
  * Synchronise quotas to the state of the db.
@@ -13,5 +14,6 @@ export const run = async () => {
     await syncRows.run()
     await syncPlugins.run()
     await syncUsers.run()
+    await syncCreators.run()
   })
 }
diff --git a/packages/server/src/migrations/functions/usageQuotas/syncCreators.ts b/packages/server/src/migrations/functions/usageQuotas/syncCreators.ts
new file mode 100644
index 0000000000..ce53be925a
--- /dev/null
+++ b/packages/server/src/migrations/functions/usageQuotas/syncCreators.ts
@@ -0,0 +1,13 @@
+import { users } from "@budibase/backend-core"
+import { quotas } from "@budibase/pro"
+import { QuotaUsageType, StaticQuotaName } from "@budibase/types"
+
+export const run = async () => {
+  const creatorCount = await users.getCreatorCount()
+  console.log(`Syncing creator count: ${creatorCount}`)
+  await quotas.setUsage(
+    creatorCount,
+    StaticQuotaName.CREATORS,
+    QuotaUsageType.STATIC
+  )
+}
diff --git a/packages/server/src/migrations/functions/usageQuotas/tests/syncCreators.spec.ts b/packages/server/src/migrations/functions/usageQuotas/tests/syncCreators.spec.ts
new file mode 100644
index 0000000000..75fa9f217e
--- /dev/null
+++ b/packages/server/src/migrations/functions/usageQuotas/tests/syncCreators.spec.ts
@@ -0,0 +1,26 @@
+import TestConfig from "../../../../tests/utilities/TestConfiguration"
+import * as syncCreators from "../syncCreators"
+import { quotas } from "@budibase/pro"
+
+describe("syncCreators", () => {
+  let config = new TestConfig(false)
+
+  beforeEach(async () => {
+    await config.init()
+  })
+
+  afterAll(config.end)
+
+  it("syncs creators", async () => {
+    return config.doInContext(null, async () => {
+      await config.createUser({ admin: true })
+
+      await syncCreators.run()
+
+      const usageDoc = await quotas.getQuotaUsage()
+      // default + additional creator
+      const creatorsCount = 2
+      expect(usageDoc.usageQuota.creators).toBe(creatorsCount)
+    })
+  })
+})
diff --git a/packages/shared-core/src/sdk/documents/users.ts b/packages/shared-core/src/sdk/documents/users.ts
index 03d86daa85..b58994aa46 100644
--- a/packages/shared-core/src/sdk/documents/users.ts
+++ b/packages/shared-core/src/sdk/documents/users.ts
@@ -6,6 +6,7 @@ import {
   InternalTable,
 } from "@budibase/types"
 import { getProdAppID } from "./applications"
+import * as _ from "lodash/fp"
 
 // checks if a user is specifically a builder, given an app ID
 export function isBuilder(user: User | ContextUser, appId?: string): boolean {
@@ -58,6 +59,18 @@ export function hasAppBuilderPermissions(user?: User | ContextUser): boolean {
   return !isGlobalBuilder && appLength != null && appLength > 0
 }
 
+export function hasAppCreatorPermissions(user?: User | ContextUser): boolean {
+  if (!user) {
+    return false
+  }
+  return _.flow(
+    _.get("roles"),
+    _.values,
+    _.find(x => ["CREATOR", "ADMIN"].includes(x)),
+    x => !!x
+  )(user)
+}
+
 // checks if a user is capable of building any app
 export function hasBuilderPermissions(user?: User | ContextUser): boolean {
   if (!user) {
@@ -74,6 +87,18 @@ export function hasAdminPermissions(user?: User | ContextUser): boolean {
   return !!user.admin?.global
 }
 
+export function isCreator(user?: User | ContextUser): boolean {
+  if (!user) {
+    return false
+  }
+  return (
+    isGlobalBuilder(user) ||
+    hasAdminPermissions(user) ||
+    hasAppBuilderPermissions(user) ||
+    hasAppCreatorPermissions(user)
+  )
+}
+
 export function getGlobalUserID(userId?: string): string | undefined {
   if (typeof userId !== "string") {
     return userId
diff --git a/packages/types/src/documents/global/quotas.ts b/packages/types/src/documents/global/quotas.ts
index 61410f7435..4eb1168f7d 100644
--- a/packages/types/src/documents/global/quotas.ts
+++ b/packages/types/src/documents/global/quotas.ts
@@ -32,6 +32,7 @@ export interface StaticUsage {
   [StaticQuotaName.APPS]: number
   [StaticQuotaName.PLUGINS]: number
   [StaticQuotaName.USERS]: number
+  [StaticQuotaName.CREATORS]: number
   [StaticQuotaName.USER_GROUPS]: number
   [StaticQuotaName.ROWS]: number
   triggers: {
diff --git a/packages/types/src/sdk/featureFlag.ts b/packages/types/src/sdk/featureFlag.ts
index 53aa4842c4..e3935bc7ee 100644
--- a/packages/types/src/sdk/featureFlag.ts
+++ b/packages/types/src/sdk/featureFlag.ts
@@ -1,5 +1,8 @@
 export enum FeatureFlag {
   LICENSING = "LICENSING",
+  // Feature IDs in Posthog
+  PER_CREATOR_PER_USER_PRICE = "18873",
+  PER_CREATOR_PER_USER_PRICE_ALERT = "18530",
 }
 
 export interface TenantFeatureFlags {
diff --git a/packages/types/src/sdk/licensing/billing.ts b/packages/types/src/sdk/licensing/billing.ts
index 35f366c811..bcbc7abd18 100644
--- a/packages/types/src/sdk/licensing/billing.ts
+++ b/packages/types/src/sdk/licensing/billing.ts
@@ -5,10 +5,17 @@ export interface Customer {
   currency: string | null | undefined
 }
 
+export interface SubscriptionItems {
+  user: number | undefined
+  creator: number | undefined
+}
+
 export interface Subscription {
   amount: number
+  amounts: SubscriptionItems | undefined
   currency: string
   quantity: number
+  quantities: SubscriptionItems | undefined
   duration: PriceDuration
   cancelAt: number | null | undefined
   currentPeriodStart: number
diff --git a/packages/types/src/sdk/licensing/plan.ts b/packages/types/src/sdk/licensing/plan.ts
index 3e214a01ff..1604dfb8af 100644
--- a/packages/types/src/sdk/licensing/plan.ts
+++ b/packages/types/src/sdk/licensing/plan.ts
@@ -4,7 +4,9 @@ export enum PlanType {
   PRO = "pro",
   /** @deprecated */
   TEAM = "team",
+  /** @deprecated */
   PREMIUM = "premium",
+  PREMIUM_PLUS = "premium_plus",
   BUSINESS = "business",
   ENTERPRISE = "enterprise",
 }
@@ -26,10 +28,12 @@ export interface AvailablePrice {
   currency: string
   duration: PriceDuration
   priceId: string
+  type?: string
 }
 
 export enum PlanModel {
   PER_USER = "perUser",
+  PER_CREATOR_PER_USER = "per_creator_per_user",
   DAY_PASS = "dayPass",
 }
 
diff --git a/packages/types/src/sdk/licensing/quota.ts b/packages/types/src/sdk/licensing/quota.ts
index 73afa1ed05..85700f167b 100644
--- a/packages/types/src/sdk/licensing/quota.ts
+++ b/packages/types/src/sdk/licensing/quota.ts
@@ -14,6 +14,7 @@ export enum StaticQuotaName {
   ROWS = "rows",
   APPS = "apps",
   USERS = "users",
+  CREATORS = "creators",
   USER_GROUPS = "userGroups",
   PLUGINS = "plugins",
 }
@@ -67,6 +68,7 @@ export type StaticQuotas = {
   [StaticQuotaName.ROWS]: Quota
   [StaticQuotaName.APPS]: Quota
   [StaticQuotaName.USERS]: Quota
+  [StaticQuotaName.CREATORS]: Quota
   [StaticQuotaName.USER_GROUPS]: Quota
   [StaticQuotaName.PLUGINS]: Quota
 }