diff --git a/packages/backend-core/src/security/roles.ts b/packages/backend-core/src/security/roles.ts
index a64be6b319..7fb4eefc8b 100644
--- a/packages/backend-core/src/security/roles.ts
+++ b/packages/backend-core/src/security/roles.ts
@@ -45,10 +45,22 @@ export class Role implements RoleDoc {
   inherits?: string
   version?: string
   permissions = {}
+  displayName?: string
+  color?: string
+  description?: string
 
-  constructor(id: string, name: string, permissionId: string) {
+  constructor(
+    id: string,
+    displayName: string,
+    description: string,
+    color: string,
+    permissionId: string
+  ) {
     this._id = id
-    this.name = name
+    this.name = id
+    this.displayName = displayName
+    this.color = color
+    this.description = description
     this.permissionId = permissionId
     // version for managing the ID - removing the role_ when responding
     this.version = RoleIDVersion.NAME
@@ -63,21 +75,39 @@ export class Role implements RoleDoc {
 const BUILTIN_ROLES = {
   ADMIN: new Role(
     BUILTIN_IDS.ADMIN,
-    "Admin",
+    "App admin",
+    "Can do everything",
+    "var(--spectrum-global-color-static-red-400)",
     BuiltinPermissionID.ADMIN
   ).addInheritance(BUILTIN_IDS.POWER),
   POWER: new Role(
     BUILTIN_IDS.POWER,
-    "Power",
+    "App power user",
+    "An app user with more access",
+    "var(--spectrum-global-color-static-orange-400)",
     BuiltinPermissionID.POWER
   ).addInheritance(BUILTIN_IDS.BASIC),
   BASIC: new Role(
     BUILTIN_IDS.BASIC,
-    "Basic",
+    "App user",
+    "Any logged in user",
+    "var(--spectrum-global-color-static-green-400)",
     BuiltinPermissionID.WRITE
   ).addInheritance(BUILTIN_IDS.PUBLIC),
-  PUBLIC: new Role(BUILTIN_IDS.PUBLIC, "Public", BuiltinPermissionID.PUBLIC),
-  BUILDER: new Role(BUILTIN_IDS.BUILDER, "Builder", BuiltinPermissionID.ADMIN),
+  PUBLIC: new Role(
+    BUILTIN_IDS.PUBLIC,
+    "Public user",
+    "Accessible to anyone",
+    "var(--spectrum-global-color-static-blue-400)",
+    BuiltinPermissionID.PUBLIC
+  ),
+  BUILDER: new Role(
+    BUILTIN_IDS.BUILDER,
+    "Builder user",
+    "Users that can edit this app",
+    "var(--spectrum-global-color-static-magenta-600)",
+    BuiltinPermissionID.ADMIN
+  ),
 }
 
 export function getBuiltinRoles(): { [key: string]: RoleDoc } {
diff --git a/packages/builder/src/components/backend/RoleEditor/Controls.svelte b/packages/builder/src/components/backend/RoleEditor/Controls.svelte
index aa0b0112d8..94c82dcd65 100644
--- a/packages/builder/src/components/backend/RoleEditor/Controls.svelte
+++ b/packages/builder/src/components/backend/RoleEditor/Controls.svelte
@@ -2,29 +2,28 @@
   import { Button, Helpers, ActionButton } from "@budibase/bbui"
   import { useSvelteFlow, Position } from "@xyflow/svelte"
   import { getContext, tick } from "svelte"
-  import { autoLayout } from "./layout"
+  import { autoLayout, roleToNode } from "./layout"
   import { ZoomDuration } from "./constants"
+  import { getSequentialName } from "helpers/duplicate"
+  import { roles } from "stores/builder"
+  import { Roles } from "constants/backend"
 
   const { nodes, edges } = getContext("flow")
   const flow = useSvelteFlow()
 
   const addRole = async () => {
-    nodes.update(state => [
-      ...state,
-      {
-        id: Helpers.uuid(),
-        sourcePosition: Position.Right,
-        targetPosition: Position.Left,
-        type: "role",
-        data: {
-          displayName: "New role",
-          description: "Custom role",
-          custom: true,
-          color: "var(--spectrum-global-color-gray-700)",
-        },
-        position: { x: 0, y: 0 },
-      },
-    ])
+    const role = {
+      name: Helpers.uuid(),
+      displayName: getSequentialName($nodes, "New role ", {
+        getName: x => x.data.displayName,
+      }),
+      color: "var(--spectrum-global-color-gray-700)",
+      description: "Custom role",
+      permissionId: "write",
+      inherits: Roles.BASIC,
+    }
+    const savedRole = await roles.save(role)
+    nodes.update(state => [...state, roleToNode(savedRole)])
     await doAutoLayout()
   }
 
@@ -36,7 +35,6 @@
     flow.fitView({
       maxZoom: 1,
       duration: ZoomDuration,
-      includeHiddenNodes: true,
     })
   }
 </script>
diff --git a/packages/builder/src/components/backend/RoleEditor/RoleEditor.svelte b/packages/builder/src/components/backend/RoleEditor/RoleEditor.svelte
index 42c18934cf..9904a8877b 100644
--- a/packages/builder/src/components/backend/RoleEditor/RoleEditor.svelte
+++ b/packages/builder/src/components/backend/RoleEditor/RoleEditor.svelte
@@ -4,7 +4,7 @@
   import { SvelteFlow, Background, BackgroundVariant } from "@xyflow/svelte"
   import "@xyflow/svelte/dist/style.css"
   import RoleNode from "./RoleNode.svelte"
-  import { defaultLayout, autoLayout } from "./layout"
+  import { rolesToNodes, autoLayout } from "./layout"
   import { onMount, setContext } from "svelte"
   import Controls from "./Controls.svelte"
 
@@ -14,7 +14,7 @@
   setContext("flow", { nodes, edges })
 
   onMount(() => {
-    const layout = autoLayout(defaultLayout())
+    const layout = autoLayout(rolesToNodes())
     nodes.set(layout.nodes)
     edges.set(layout.edges)
   })
diff --git a/packages/builder/src/components/backend/RoleEditor/RoleNode.svelte b/packages/builder/src/components/backend/RoleEditor/RoleNode.svelte
index aaf228638d..42a107ee2e 100644
--- a/packages/builder/src/components/backend/RoleEditor/RoleNode.svelte
+++ b/packages/builder/src/components/backend/RoleEditor/RoleNode.svelte
@@ -12,7 +12,8 @@
   import { Roles } from "constants/backend"
   import { NodeWidth, NodeHeight } from "./constants"
   import { getContext, tick } from "svelte"
-  import { autoLayout } from "./layout"
+  import { autoLayout, nodeToRole } from "./layout"
+  import { roles } from "stores/builder"
 
   export let data
   export let isConnectable
@@ -27,9 +28,8 @@
   let tempDescription
   let tempColor
 
-  $: color = data.color || RoleUtils.getRoleColour(id)
-
   const deleteNode = async () => {
+    await roles.delete(nodeToRole({ id, data }))
     flow.deleteElements({
       nodes: [{ id }],
     })
@@ -40,11 +40,12 @@
   const openPopover = () => {
     tempDisplayName = data.displayName
     tempDescription = data.description
-    tempColor = color
+    tempColor = data.color
     modal.show()
   }
 
-  const saveChanges = () => {
+  const saveChanges = async () => {
+    await roles.save(nodeToRole({ id, data }))
     flow.updateNodeData(id, {
       displayName: tempDisplayName,
       description: tempDescription,
@@ -63,7 +64,7 @@
 <div
   class="node"
   class:selected={false}
-  style={`--color:${color}; --width:${NodeWidth}px; --height:${NodeHeight}px;`}
+  style={`--color:${data.color}; --width:${NodeWidth}px; --height:${NodeHeight}px;`}
   bind:this={anchor}
 >
   <div class="color" />
diff --git a/packages/builder/src/components/backend/RoleEditor/layout.js b/packages/builder/src/components/backend/RoleEditor/layout.js
index 4bb6d1bb05..b8a5ae7d5a 100644
--- a/packages/builder/src/components/backend/RoleEditor/layout.js
+++ b/packages/builder/src/components/backend/RoleEditor/layout.js
@@ -6,15 +6,36 @@ import { Roles } from "constants/backend"
 import { get } from "svelte/store"
 import { Helpers } from "@budibase/bbui"
 
+// Converts a role doc into a node structure
+export const roleToNode = role => ({
+  id: role._id,
+  sourcePosition: Position.Right,
+  targetPosition: Position.Left,
+  type: "role",
+  position: { x: 0, y: 0 },
+  data: {
+    displayName: role.displayName || role.name,
+    description: role.description || "Custom role",
+    color: role.color || "var(--spectrum-global-color-static-magenta-400)",
+    custom: !role._id.match(/[A-Z]+/),
+  },
+})
+
+// Converts a node structure back into a role doc
+export const nodeToRole = node => {
+  const role = get(roles).find(x => x._id === node.id)
+  return {
+    ...role,
+    displayName: node.data.displayName,
+    color: node.data.color,
+    description: node.data.description,
+  }
+}
+
 // Generates a flow compatible structure of nodes and edges from the current roles
-export const defaultLayout = () => {
+export const rolesToNodes = () => {
   const ignoredRoles = [Roles.PUBLIC]
   const $roles = get(roles)
-  const descriptions = {
-    [Roles.BASIC]: "Basic user",
-    [Roles.POWER]: "Power user",
-    [Roles.ADMIN]: "Can do everything",
-  }
 
   let nodes = []
   let edges = []
@@ -23,19 +44,11 @@ export const defaultLayout = () => {
     if (ignoredRoles.includes(role._id)) {
       continue
     }
-    nodes.push({
-      id: role._id,
-      sourcePosition: Position.Right,
-      targetPosition: Position.Left,
-      type: "role",
-      data: {
-        displayName: role.displayName || role.name || "",
-        description: descriptions[role._id] || "Custom role",
-        color: role.color,
-        custom: !role._id.match(/[A-Z]+/),
-      },
-    })
 
+    // Add node for this role
+    nodes.push(roleToNode(role))
+
+    // Add edges for this role
     let inherits = []
     if (role.inherits) {
       inherits = Array.isArray(role.inherits) ? role.inherits : [role.inherits]
@@ -60,40 +73,6 @@ export const defaultLayout = () => {
   }
 }
 
-// Converts the flow structure of ndes and edges back into an array of roles
-export const layoutToRoles = ({ nodes, edges }) => {
-  // Clone and wipe existing inheritance
-  let newRoles = Helpers.cloneDeep(get(roles)).map(role => {
-    return { ...role, inherits: [] }
-  })
-
-  // Copy over names and colours
-  for (let node of nodes) {
-    let role = newRoles.find(x => x._id === node.id)
-    if (role) {
-      role.name = node.data.label
-      role.color = node.data.color
-    } else {
-      // New role
-    }
-  }
-
-  // Build inheritance
-  for (let edge of edges) {
-    let role = newRoles.find(x => x._id === edge.target)
-    if (role) {
-      role.inherits.push(edge.source)
-    } else {
-      // New role
-    }
-  }
-
-  // Ensure basic is correct
-  newRoles.find(x => x._id === Roles.BASIC).inherits = [Roles.BASIC]
-
-  return newRoles
-}
-
 // Updates positions of nodes and edges into a nice graph structure
 const dagreLayout = ({ nodes, edges }) => {
   const dagreGraph = new dagre.graphlib.Graph()
diff --git a/packages/builder/src/components/common/RoleIcon.svelte b/packages/builder/src/components/common/RoleIcon.svelte
index 1bd6ba49bc..567a7c0b5d 100644
--- a/packages/builder/src/components/common/RoleIcon.svelte
+++ b/packages/builder/src/components/common/RoleIcon.svelte
@@ -1,12 +1,15 @@
 <script>
   import { RoleUtils } from "@budibase/frontend-core"
   import { StatusLight } from "@budibase/bbui"
+  import { roles } from "stores/builder"
 
   export let id
   export let size = "M"
   export let disabled = false
 
-  $: color = RoleUtils.getRoleColour(id)
+  $: color =
+    $roles.find(x => x._id === id)?.color ||
+    "var(--spectrum-global-color-static-magenta-400)"
 </script>
 
 <StatusLight square {disabled} {size} {color} />
diff --git a/packages/builder/src/components/common/RoleSelect.svelte b/packages/builder/src/components/common/RoleSelect.svelte
index 4605b0c182..72495fe3c9 100644
--- a/packages/builder/src/components/common/RoleSelect.svelte
+++ b/packages/builder/src/components/common/RoleSelect.svelte
@@ -99,7 +99,7 @@
     if (role._id === Constants.Roles.CREATOR || role._id === RemoveID) {
       return null
     }
-    return RoleUtils.getRoleColour(role._id)
+    return role.color || "var(--spectrum-global-color-static-magenta-400)"
   }
 
   const getIcon = role => {
diff --git a/packages/builder/src/components/design/settings/controls/RoleSelect.svelte b/packages/builder/src/components/design/settings/controls/RoleSelect.svelte
index 5b5daac183..973a239bd8 100644
--- a/packages/builder/src/components/design/settings/controls/RoleSelect.svelte
+++ b/packages/builder/src/components/design/settings/controls/RoleSelect.svelte
@@ -14,7 +14,8 @@
   options={$roles}
   getOptionLabel={role => role.name}
   getOptionValue={role => role._id}
-  getOptionColour={role => RoleUtils.getRoleColour(role._id)}
+  getOptionColour={role =>
+    role.color || "var(--spectrum-global-color-static-magenta-400)"}
   {placeholder}
   {error}
 />
diff --git a/packages/builder/src/pages/builder/app/[application]/design/[screenId]/_components/ScreenList/RoleIndicator.svelte b/packages/builder/src/pages/builder/app/[application]/design/[screenId]/_components/ScreenList/RoleIndicator.svelte
index 4b7f26709c..994a56e833 100644
--- a/packages/builder/src/pages/builder/app/[application]/design/[screenId]/_components/ScreenList/RoleIndicator.svelte
+++ b/packages/builder/src/pages/builder/app/[application]/design/[screenId]/_components/ScreenList/RoleIndicator.svelte
@@ -8,7 +8,7 @@
 
   let showTooltip = false
 
-  $: color = RoleUtils.getRoleColour(roleId)
+  $: color = role.color || "var(--spectrum-global-color-static-magenta-400)"
   $: role = $roles.find(role => role._id === roleId)
   $: tooltip =
     roleId === Roles.PUBLIC
diff --git a/packages/builder/src/pages/builder/portal/users/users/_components/AppRoleTableRenderer.svelte b/packages/builder/src/pages/builder/portal/users/users/_components/AppRoleTableRenderer.svelte
index 0f19bb3e1f..85d94ba350 100644
--- a/packages/builder/src/pages/builder/portal/users/users/_components/AppRoleTableRenderer.svelte
+++ b/packages/builder/src/pages/builder/portal/users/users/_components/AppRoleTableRenderer.svelte
@@ -6,8 +6,9 @@
 
   export let value
 
+  $: role = $roles.find(x => x._id === roleId)
+
   const getRoleLabel = roleId => {
-    const role = $roles.find(x => x._id === roleId)
     return roleId === Constants.Roles.CREATOR
       ? capitalise(Constants.Roles.CREATOR.toLowerCase())
       : role?.name || "Custom role"
@@ -17,7 +18,10 @@
 {#if value === Constants.Roles.CREATOR}
   Can edit
 {:else}
-  <StatusLight square color={RoleUtils.getRoleColour(value)}>
+  <StatusLight
+    square
+    color={role?.color || "var(--spectrum-global-color-static-magenta-400)"}
+  >
     Can use as {getRoleLabel(value)}
   </StatusLight>
 {/if}
diff --git a/packages/builder/src/stores/builder/roles.js b/packages/builder/src/stores/builder/roles.js
index 8f1bfdc177..a438abac56 100644
--- a/packages/builder/src/stores/builder/roles.js
+++ b/packages/builder/src/stores/builder/roles.js
@@ -1,14 +1,6 @@
 import { writable } from "svelte/store"
 import { API } from "api"
 import { RoleUtils } from "@budibase/frontend-core"
-import { Roles } from "constants/backend"
-
-const ROLE_NAMES = {
-  [Roles.ADMIN]: "App admin",
-  [Roles.POWER]: "App power user",
-  [Roles.BASIC]: "App user",
-  [Roles.PUBLIC]: "Public user",
-}
 
 export function createRolesStore() {
   const { subscribe, update, set } = writable([])
@@ -25,16 +17,7 @@ export function createRolesStore() {
 
   const actions = {
     fetch: async () => {
-      let roles = await API.getRoles()
-
-      // Update labels
-      for (let [roleId, name] of Object.entries(ROLE_NAMES)) {
-        const idx = roles.findIndex(x => x._id === roleId)
-        if (idx !== -1) {
-          roles[idx].name = name
-        }
-      }
-
+      const roles = await API.getRoles()
       setRoles(roles)
     },
     fetchByAppId: async appId => {
@@ -51,7 +34,13 @@ export function createRolesStore() {
     save: async role => {
       const savedRole = await API.saveRole(role)
       await actions.fetch()
-      return savedRole
+
+      // When saving a role we get back an _id prefixed by role_, but the API does not want this
+      // in future requests
+      return {
+        ...savedRole,
+        _id: savedRole._id.replace("role_", ""),
+      }
     },
   }
 
diff --git a/packages/frontend-core/src/utils/roles.js b/packages/frontend-core/src/utils/roles.js
index 1ae9d3ac14..913d452e7c 100644
--- a/packages/frontend-core/src/utils/roles.js
+++ b/packages/frontend-core/src/utils/roles.js
@@ -7,20 +7,7 @@ const RolePriorities = {
   [Roles.BASIC]: 2,
   [Roles.PUBLIC]: 1,
 }
-const RoleColours = {
-  [Roles.ADMIN]: "var(--spectrum-global-color-static-red-400)",
-  [Roles.CREATOR]: "var(--spectrum-global-color-static-magenta-600)",
-  [Roles.POWER]: "var(--spectrum-global-color-static-orange-400)",
-  [Roles.BASIC]: "var(--spectrum-global-color-static-green-400)",
-  [Roles.PUBLIC]: "var(--spectrum-global-color-static-blue-400)",
-}
 
 export const getRolePriority = role => {
   return RolePriorities[role] ?? 0
 }
-
-export const getRoleColour = roleId => {
-  return (
-    RoleColours[roleId] ?? "var(--spectrum-global-color-static-magenta-400)"
-  )
-}
diff --git a/packages/server/src/api/controllers/role.ts b/packages/server/src/api/controllers/role.ts
index 3398c8102c..9c7fb2859a 100644
--- a/packages/server/src/api/controllers/role.ts
+++ b/packages/server/src/api/controllers/role.ts
@@ -62,7 +62,16 @@ export async function find(ctx: UserCtx<void, FindRoleResponse>) {
 
 export async function save(ctx: UserCtx<SaveRoleRequest, SaveRoleResponse>) {
   const db = context.getAppDB()
-  let { _id, name, inherits, permissionId, version } = ctx.request.body
+  let {
+    _id,
+    name,
+    displayName,
+    description,
+    color,
+    inherits,
+    permissionId,
+    version,
+  } = ctx.request.body
   let isCreate = false
   const isNewVersion = version === roles.RoleIDVersion.NAME
 
@@ -88,7 +97,13 @@ export async function save(ctx: UserCtx<SaveRoleRequest, SaveRoleResponse>) {
     ctx.throw(400, "Cannot change custom role name")
   }
 
-  const role = new roles.Role(_id, name, permissionId).addInheritance(inherits)
+  const role = new roles.Role(
+    _id,
+    displayName || name,
+    description || "Custom role",
+    color || "var(--spectrum-global-color-static-magenta-400)",
+    permissionId
+  ).addInheritance(inherits)
   if (ctx.request.body._rev) {
     role._rev = ctx.request.body._rev
   }
diff --git a/packages/server/src/api/routes/utils/validators.ts b/packages/server/src/api/routes/utils/validators.ts
index 5e2a585b4a..dd943f1282 100644
--- a/packages/server/src/api/routes/utils/validators.ts
+++ b/packages/server/src/api/routes/utils/validators.ts
@@ -208,6 +208,9 @@ export function roleValidator() {
       name: Joi.string()
         .regex(/^[a-zA-Z0-9_]*$/)
         .required(),
+      displayName: Joi.string().optional(),
+      color: Joi.string().optional(),
+      description: Joi.string().optional(),
       // this is the base permission ID (for now a built in)
       permissionId: Joi.string()
         .valid(...Object.values(permissions.BuiltinPermissionID))
diff --git a/packages/types/src/api/web/role.ts b/packages/types/src/api/web/role.ts
index c37dee60e0..7782c33215 100644
--- a/packages/types/src/api/web/role.ts
+++ b/packages/types/src/api/web/role.ts
@@ -4,6 +4,9 @@ export interface SaveRoleRequest {
   _id?: string
   _rev?: string
   name: string
+  displayName?: string
+  color?: string
+  description?: string
   inherits: string
   permissionId: string
   version: string
diff --git a/packages/types/src/documents/app/role.ts b/packages/types/src/documents/app/role.ts
index f32ba810b0..0169da90c2 100644
--- a/packages/types/src/documents/app/role.ts
+++ b/packages/types/src/documents/app/role.ts
@@ -6,4 +6,7 @@ export interface Role extends Document {
   permissions: { [key: string]: string[] }
   version?: string
   name: string
+  displayName?: string
+  color?: string
+  description?: string
 }