diff --git a/packages/builder/src/components/automation/SetupPanel/AutomationBlockSetup.svelte b/packages/builder/src/components/automation/SetupPanel/AutomationBlockSetup.svelte
index 7e26b2155e..5d3371ee7d 100644
--- a/packages/builder/src/components/automation/SetupPanel/AutomationBlockSetup.svelte
+++ b/packages/builder/src/components/automation/SetupPanel/AutomationBlockSetup.svelte
@@ -1,6 +1,7 @@
 <script>
   import TableSelector from "./TableSelector.svelte"
   import RowSelector from "./RowSelector.svelte"
+  import SchemaSetup from "./SchemaSetup.svelte"
   import { Button, Input, Select, Label } from "@budibase/bbui"
   import { automationStore } from "builderStore"
   import WebhookDisplay from "../Shared/WebhookDisplay.svelte"
@@ -70,6 +71,8 @@
       <RowSelector bind:value={block.inputs[key]} {bindings} />
     {:else if value.customType === 'webhookUrl'}
       <WebhookDisplay value={block.inputs[key]} />
+    {:else if value.customType === 'triggerSchema'}
+      <SchemaSetup bind:value={block.inputs[key]} />
     {:else if value.type === 'string' || value.type === 'number'}
       <BindableInput
         type="string"
diff --git a/packages/builder/src/components/automation/SetupPanel/SchemaSetup.svelte b/packages/builder/src/components/automation/SetupPanel/SchemaSetup.svelte
new file mode 100644
index 0000000000..f9c12fac23
--- /dev/null
+++ b/packages/builder/src/components/automation/SetupPanel/SchemaSetup.svelte
@@ -0,0 +1,113 @@
+<script>
+  import { Input } from "@budibase/bbui"
+
+  export let value = {}
+  $: fieldsArray = Object.entries(value).map(([name, type]) => ({
+    name,
+    type,
+  }))
+
+  let addNewName = ""
+  let addNewType = "string"
+
+  function addField() {
+    if (!addNewName) return
+    if (value[addNewName.trim()]) {
+      addNewName = ""
+      return
+    }
+    const newValue = { ...value }
+    newValue[addNewName.trim()] = "string"
+    value = newValue
+    addNewName = ""
+  }
+
+  function onInputEnter(e) {
+    if (e.key === "Enter") {
+      addField()
+    }
+  }
+
+  function removeField(name) {
+    const newValues = { ...value }
+    delete newValues[name]
+    value = newValues
+  }
+
+  const fieldNameChanged = originalName => e => {
+    // reconstruct using fieldsArray, so field order is preserved
+    let entries = [...fieldsArray]
+    const newName = e.target.value
+    if (newName) {
+      entries.find(f => f.name === originalName).name = newName
+    } else {
+      entries = entries.filter(f => f.name !== originalName)
+    }
+    value = entries.reduce((newVals, current) => {
+      newVals[current.name] = current.type
+      return newVals
+    }, {})
+  }
+</script>
+
+<div class="root">
+  {#each fieldsArray as field}
+    <i
+      class="remove-field ri-delete-bin-line"
+      on:click={() => removeField(field.name)} />
+    <input
+      value={field.name}
+      on:change={fieldNameChanged(field.name)}
+      class="grid-field" />
+    <select
+      value={field.type}
+      on:blur={e => (value[field.name] = e.target.value)}
+      class="grid-field">
+      <option>string</option>
+      <option>number</option>
+      <option>boolean</option>
+      <option>datetime</option>
+    </select>
+  {/each}
+  <div class="new-field" on:keyup={onInputEnter}>
+    <Input
+      outline
+      small
+      bind:value={addNewName}
+      placeholder="Enter field name" />
+  </div>
+  <!--button on:click={addField}>Add</button-->
+</div>
+
+<style>
+  .root {
+    display: grid;
+    grid-template-columns: auto 1fr auto;
+  }
+
+  .remove-field {
+    cursor: pointer;
+    color: var(--grey-6);
+    margin: auto 4px auto 0;
+  }
+
+  .remove-field:hover {
+    color: var(--black);
+  }
+
+  .new-field {
+    grid-column: 1 / span 3;
+    max-width: 100%;
+  }
+
+  .grid-field {
+    min-width: 50px;
+    font-family: inherit;
+    font-size: inherit;
+    padding: 0.4em;
+    margin: 0 0 0.5em 0;
+    box-sizing: border-box;
+    border: 1px solid var(--grey-4);
+    border-radius: 0px;
+  }
+</style>
diff --git a/packages/builder/src/components/userInterface/EventsEditor/actions/TriggerAutomation.svelte b/packages/builder/src/components/userInterface/EventsEditor/actions/TriggerAutomation.svelte
new file mode 100644
index 0000000000..4c58175401
--- /dev/null
+++ b/packages/builder/src/components/userInterface/EventsEditor/actions/TriggerAutomation.svelte
@@ -0,0 +1,84 @@
+<script>
+  import { Select, Label } from "@budibase/bbui"
+  import { automationStore } from "builderStore"
+  import SaveFields from "./SaveFields.svelte"
+
+  // parameters.contextPath used in the client handler to determine which row to save
+  // this could be "data" or "data.parent", "data.parent.parent" etc
+  export let parameters
+
+  let idFields
+  let schemaFields
+
+  const automationSchema = automation => {
+    const schema = Object.entries(
+      automation.definition.trigger.inputs.fields
+    ).map(([name, type]) => ({ name, type }))
+
+    return {
+      name: automation.name,
+      _id: automation._id,
+      schema,
+    }
+  }
+
+  $: automations = $automationStore.automations
+    .filter(a => a.definition.trigger && a.definition.trigger.stepId === "APP")
+    .map(automationSchema)
+
+  $: selectedAutomation =
+    parameters &&
+    parameters.automationId &&
+    automations.find(a => a._id === parameters.automationId)
+
+  const onFieldsChanged = e => {
+    parameters.fields = e.detail
+  }
+</script>
+
+<div class="root">
+
+  {#if !automations || automations.length === 0}
+    <div class="cannot-use">
+      You must have an automation that has an "App Action" trigger.
+    </div>
+  {:else}
+    <Label size="m" color="dark">Automation</Label>
+    <Select secondary bind:value={parameters.automationId}>
+      <option value="" />
+      {#each automations as automation}
+        <option value={automation._id}>{automation.name}</option>
+      {/each}
+    </Select>
+
+    {#if selectedAutomation}
+      <SaveFields
+        parameterFields={parameters.fields}
+        schemaFields={selectedAutomation.schema}
+        on:fieldschanged={onFieldsChanged} />
+    {/if}
+  {/if}
+</div>
+
+<style>
+  .root {
+    display: grid;
+    column-gap: var(--spacing-s);
+    row-gap: var(--spacing-s);
+    grid-template-columns: auto 1fr auto 1fr auto;
+    align-items: baseline;
+  }
+
+  .root :global(> div:nth-child(2)) {
+    grid-column-start: 2;
+    grid-column-end: 6;
+  }
+
+  .cannot-use {
+    color: var(--red);
+    font-size: var(--font-size-s);
+    text-align: center;
+    width: 70%;
+    margin: auto;
+  }
+</style>
diff --git a/packages/builder/src/components/userInterface/EventsEditor/actions/index.js b/packages/builder/src/components/userInterface/EventsEditor/actions/index.js
index 1c07356ee9..1bb0ab4d00 100644
--- a/packages/builder/src/components/userInterface/EventsEditor/actions/index.js
+++ b/packages/builder/src/components/userInterface/EventsEditor/actions/index.js
@@ -1,6 +1,7 @@
 import NavigateTo from "./NavigateTo.svelte"
 import SaveRow from "./SaveRow.svelte"
 import DeleteRow from "./DeleteRow.svelte"
+import TriggerAutomation from "./TriggerAutomation.svelte"
 
 // defines what actions are available, when adding a new one
 // the component is the setup panel for the action
@@ -20,4 +21,8 @@ export default [
     name: "Navigate To",
     component: NavigateTo,
   },
+  {
+    name: "Trigger Automation",
+    component: TriggerAutomation,
+  },
 ]
diff --git a/packages/client/src/api/automations.js b/packages/client/src/api/automations.js
new file mode 100644
index 0000000000..c163ffee82
--- /dev/null
+++ b/packages/client/src/api/automations.js
@@ -0,0 +1,10 @@
+import API from "./api"
+/**
+ * Executes an automation. Must have "App Action" trigger.
+ */
+export const triggerAutomation = async (automationId, fields) => {
+  return await API.post({
+    url: `/api/automations/${automationId}/trigger`,
+    body: { fields },
+  })
+}
diff --git a/packages/client/src/api/index.js b/packages/client/src/api/index.js
index 878964107b..a8de677367 100644
--- a/packages/client/src/api/index.js
+++ b/packages/client/src/api/index.js
@@ -7,3 +7,4 @@ export * from "./views"
 export * from "./relationships"
 export * from "./routes"
 export * from "./app"
+export * from "./automations"
diff --git a/packages/client/src/utils/buttonActions.js b/packages/client/src/utils/buttonActions.js
index 2968525188..b2caf83d1c 100644
--- a/packages/client/src/utils/buttonActions.js
+++ b/packages/client/src/utils/buttonActions.js
@@ -1,6 +1,6 @@
 import { enrichDataBinding } from "./enrichDataBinding"
 import { routeStore } from "../store"
-import { saveRow, deleteRow } from "../api"
+import { saveRow, deleteRow, triggerAutomation } from "../api"
 
 const saveRowHandler = async (action, context) => {
   let draft = context[`${action.parameters.contextPath}_draft`]
@@ -21,6 +21,17 @@ const deleteRowHandler = async (action, context) => {
   })
 }
 
+const triggerAutomationHandler = async (action, context) => {
+  const params = {}
+  for (let field in action.parameters.fields) {
+    params[field] = enrichDataBinding(
+      action.parameters.fields[field].value,
+      context
+    )
+  }
+  await triggerAutomation(action.parameters.automationId, params)
+}
+
 const navigationHandler = action => {
   routeStore.actions.navigate(action.parameters.url)
 }
@@ -29,6 +40,7 @@ const handlerMap = {
   ["Save Row"]: saveRowHandler,
   ["Delete Row"]: deleteRowHandler,
   ["Navigate To"]: navigationHandler,
+  ["Trigger Automation"]: triggerAutomationHandler,
 }
 
 /**
diff --git a/packages/server/src/automations/triggers.js b/packages/server/src/automations/triggers.js
index 6fbd8e4c25..6634016e3f 100644
--- a/packages/server/src/automations/triggers.js
+++ b/packages/server/src/automations/triggers.js
@@ -2,6 +2,7 @@ const CouchDB = require("../db")
 const emitter = require("../events/index")
 const InMemoryQueue = require("../utilities/queue/inMemoryQueue")
 const { getAutomationParams } = require("../db/utils")
+const { coerceValue } = require("../utilities")
 
 let automationQueue = new InMemoryQueue("automationQueue")
 
@@ -119,6 +120,37 @@ const BUILTIN_DEFINITIONS = {
     },
     type: "TRIGGER",
   },
+  APP: {
+    name: "App Action",
+    event: "app:trigger",
+    icon: "ri-window-fill",
+    tagline: "Automation fired from the frontend",
+    description: "Trigger an automation from an action inside your app",
+    stepId: "APP",
+    inputs: {},
+    schema: {
+      inputs: {
+        properties: {
+          fields: {
+            type: "object",
+            customType: "triggerSchema",
+            title: "Fields",
+          },
+        },
+        required: [],
+      },
+      outputs: {
+        properties: {
+          fields: {
+            type: "object",
+            description: "Fields submitted from the app frontend",
+          },
+        },
+        required: ["fields"],
+      },
+    },
+    type: "TRIGGER",
+  },
 }
 
 async function queueRelevantRowAutomations(event, eventType) {
@@ -200,12 +232,19 @@ async function fillRowOutput(automation, params) {
 
 module.exports.externalTrigger = async function(automation, params) {
   // TODO: replace this with allowing user in builder to input values in future
-  if (
-    automation.definition != null &&
-    automation.definition.trigger != null &&
-    automation.definition.trigger.inputs.tableId != null
-  ) {
-    params = await fillRowOutput(automation, params)
+  if (automation.definition != null && automation.definition.trigger != null) {
+    if (automation.definition.trigger.inputs.tableId != null) {
+      params = await fillRowOutput(automation, params)
+    }
+    if (automation.definition.trigger.stepId === "APP") {
+      // values are likely to be submitted as strings, so we shall convert to correct type
+      const coercedFields = {}
+      const fields = automation.definition.trigger.inputs.fields
+      for (let key in fields) {
+        coercedFields[key] = coerceValue(params.fields[key], fields[key])
+      }
+      params.fields = coercedFields
+    }
   }
 
   automationQueue.add({ automation, event: params })
diff --git a/packages/server/src/utilities/index.js b/packages/server/src/utilities/index.js
index 8a43e9d27a..190a66838e 100644
--- a/packages/server/src/utilities/index.js
+++ b/packages/server/src/utilities/index.js
@@ -144,6 +144,23 @@ exports.walkDir = (dirPath, callback) => {
   }
 }
 
+/**
+ * This will coerce a value to the correct types based on the type transform map
+ * @param {object} row The value to coerce
+ * @param {object} type The type fo coerce to
+ * @returns {object} The coerced value
+ */
+exports.coerceValue = (value, type) => {
+  // eslint-disable-next-line no-prototype-builtins
+  if (TYPE_TRANSFORM_MAP[type].hasOwnProperty(value)) {
+    return TYPE_TRANSFORM_MAP[type][value]
+  } else if (TYPE_TRANSFORM_MAP[type].parse) {
+    return TYPE_TRANSFORM_MAP[type].parse(value)
+  }
+
+  return value
+}
+
 /**
  * This will coerce the values in a row to the correct types based on the type transform map and the
  * table schema.
@@ -159,12 +176,7 @@ exports.coerceRowValues = (row, table) => {
     const field = table.schema[key]
     if (!field) continue
 
-    // eslint-disable-next-line no-prototype-builtins
-    if (TYPE_TRANSFORM_MAP[field.type].hasOwnProperty(value)) {
-      clonedRow[key] = TYPE_TRANSFORM_MAP[field.type][value]
-    } else if (TYPE_TRANSFORM_MAP[field.type].parse) {
-      clonedRow[key] = TYPE_TRANSFORM_MAP[field.type].parse(value)
-    }
+    clonedRow[key] = exports.coerceValue(value, field.type)
   }
   return clonedRow
 }