diff --git a/README.md b/README.md
index 9deb16cd4f..7827d4e48a 100644
--- a/README.md
+++ b/README.md
@@ -126,13 +126,6 @@ You can learn more about the Budibase API at the following places:
 
 - [Build an app with Budibase and Next.js](https://budibase.com/blog/building-a-crud-app-with-budibase-and-next.js/)
 
-<p align="center">
-  <img alt="Budibase data" src="https://res.cloudinary.com/daog6scxm/image/upload/v1647858558/Feb%20release/Start_building_with_Budibase_s_API_3_rhlzhv.png">
-</p>
-<br /><br />
-
-<br /><br /><br />
-
 ## 🏁 Get started
 
 Deploy Budibase self-hosted in your existing infrastructure, using Docker, Kubernetes, and Digital Ocean.
diff --git a/packages/backend-core/src/cache/writethrough.ts b/packages/backend-core/src/cache/writethrough.ts
index e64c116663..c331d791a6 100644
--- a/packages/backend-core/src/cache/writethrough.ts
+++ b/packages/backend-core/src/cache/writethrough.ts
@@ -119,8 +119,8 @@ export class Writethrough {
     this.writeRateMs = writeRateMs
   }
 
-  async put(doc: any) {
-    return put(this.db, doc, this.writeRateMs)
+  async put(doc: any, writeRateMs: number = this.writeRateMs) {
+    return put(this.db, doc, writeRateMs)
   }
 
   async get(id: string) {
diff --git a/packages/backend-core/src/security/roles.ts b/packages/backend-core/src/security/roles.ts
index b05cf79c8c..0d33031de5 100644
--- a/packages/backend-core/src/security/roles.ts
+++ b/packages/backend-core/src/security/roles.ts
@@ -122,7 +122,9 @@ export async function roleToNumber(id?: string) {
   if (isBuiltin(id)) {
     return builtinRoleToNumber(id)
   }
-  const hierarchy = (await getUserRoleHierarchy(id)) as RoleDoc[]
+  const hierarchy = (await getUserRoleHierarchy(id, {
+    defaultPublic: true,
+  })) as RoleDoc[]
   for (let role of hierarchy) {
     if (isBuiltin(role?.inherits)) {
       return builtinRoleToNumber(role.inherits) + 1
@@ -192,12 +194,15 @@ export async function getRole(
 /**
  * Simple function to get all the roles based on the top level user role ID.
  */
-async function getAllUserRoles(userRoleId?: string): Promise<RoleDoc[]> {
+async function getAllUserRoles(
+  userRoleId?: string,
+  opts?: { defaultPublic?: boolean }
+): Promise<RoleDoc[]> {
   // admins have access to all roles
   if (userRoleId === BUILTIN_IDS.ADMIN) {
     return getAllRoles()
   }
-  let currentRole = await getRole(userRoleId)
+  let currentRole = await getRole(userRoleId, opts)
   let roles = currentRole ? [currentRole] : []
   let roleIds = [userRoleId]
   // get all the inherited roles
@@ -226,12 +231,16 @@ export async function getUserRoleIdHierarchy(
  * Returns an ordered array of the user's inherited role IDs, this can be used
  * to determine if a user can access something that requires a specific role.
  * @param userRoleId The user's role ID, this can be found in their access token.
+ * @param opts optional - if want to default to public use this.
  * @returns returns an ordered array of the roles, with the first being their
  * highest level of access and the last being the lowest level.
  */
-export async function getUserRoleHierarchy(userRoleId?: string) {
+export async function getUserRoleHierarchy(
+  userRoleId?: string,
+  opts?: { defaultPublic?: boolean }
+) {
   // special case, if they don't have a role then they are a public user
-  return getAllUserRoles(userRoleId)
+  return getAllUserRoles(userRoleId, opts)
 }
 
 // this function checks that the provided permissions are in an array format
diff --git a/packages/backend-core/src/users/db.ts b/packages/backend-core/src/users/db.ts
index 78df262a4e..c071064713 100644
--- a/packages/backend-core/src/users/db.ts
+++ b/packages/backend-core/src/users/db.ts
@@ -25,12 +25,17 @@ import {
 import {
   getAccountHolderFromUserIds,
   isAdmin,
+  isCreator,
   validateUniqueUser,
 } from "./utils"
 import { searchExistingEmails } from "./lookup"
 import { hash } from "../utils"
 
-type QuotaUpdateFn = (change: number, cb?: () => Promise<any>) => Promise<any>
+type QuotaUpdateFn = (
+  change: number,
+  creatorsChange: number,
+  cb?: () => Promise<any>
+) => Promise<any>
 type GroupUpdateFn = (groupId: string, userIds: string[]) => Promise<any>
 type FeatureFn = () => Promise<Boolean>
 type GroupGetFn = (ids: string[]) => Promise<UserGroup[]>
@@ -241,7 +246,8 @@ export class UserDB {
     }
 
     const change = dbUser ? 0 : 1 // no change if there is existing user
-    return UserDB.quotas.addUsers(change, async () => {
+    const creatorsChange = isCreator(dbUser) !== isCreator(user) ? 1 : 0
+    return UserDB.quotas.addUsers(change, creatorsChange, async () => {
       await validateUniqueUser(email, tenantId)
 
       let builtUser = await UserDB.buildUser(user, opts, tenantId, dbUser)
@@ -303,6 +309,7 @@ export class UserDB {
 
     let usersToSave: any[] = []
     let newUsers: any[] = []
+    let newCreators: any[] = []
 
     const emails = newUsersRequested.map((user: User) => user.email)
     const existingEmails = await searchExistingEmails(emails)
@@ -323,59 +330,66 @@ export class UserDB {
       }
       newUser.userGroups = groups
       newUsers.push(newUser)
+      if (isCreator(newUser)) {
+        newCreators.push(newUser)
+      }
     }
 
     const account = await accountSdk.getAccountByTenantId(tenantId)
-    return UserDB.quotas.addUsers(newUsers.length, async () => {
-      // create the promises array that will be called by bulkDocs
-      newUsers.forEach((user: any) => {
-        usersToSave.push(
-          UserDB.buildUser(
-            user,
-            {
-              hashPassword: true,
-              requirePassword: user.requirePassword,
-            },
-            tenantId,
-            undefined, // no dbUser
-            account
+    return UserDB.quotas.addUsers(
+      newUsers.length,
+      newCreators.length,
+      async () => {
+        // create the promises array that will be called by bulkDocs
+        newUsers.forEach((user: any) => {
+          usersToSave.push(
+            UserDB.buildUser(
+              user,
+              {
+                hashPassword: true,
+                requirePassword: user.requirePassword,
+              },
+              tenantId,
+              undefined, // no dbUser
+              account
+            )
           )
-        )
-      })
+        })
 
-      const usersToBulkSave = await Promise.all(usersToSave)
-      await usersCore.bulkUpdateGlobalUsers(usersToBulkSave)
+        const usersToBulkSave = await Promise.all(usersToSave)
+        await usersCore.bulkUpdateGlobalUsers(usersToBulkSave)
 
-      // Post-processing of bulk added users, e.g. events and cache operations
-      for (const user of usersToBulkSave) {
-        // TODO: Refactor to bulk insert users into the info db
-        // instead of relying on looping tenant creation
-        await platform.users.addUser(tenantId, user._id, user.email)
-        await eventHelpers.handleSaveEvents(user, undefined)
-      }
+        // Post-processing of bulk added users, e.g. events and cache operations
+        for (const user of usersToBulkSave) {
+          // TODO: Refactor to bulk insert users into the info db
+          // instead of relying on looping tenant creation
+          await platform.users.addUser(tenantId, user._id, user.email)
+          await eventHelpers.handleSaveEvents(user, undefined)
+        }
+
+        const saved = usersToBulkSave.map(user => {
+          return {
+            _id: user._id,
+            email: user.email,
+          }
+        })
+
+        // now update the groups
+        if (Array.isArray(saved) && groups) {
+          const groupPromises = []
+          const createdUserIds = saved.map(user => user._id)
+          for (let groupId of groups) {
+            groupPromises.push(UserDB.groups.addUsers(groupId, createdUserIds))
+          }
+          await Promise.all(groupPromises)
+        }
 
-      const saved = usersToBulkSave.map(user => {
         return {
-          _id: user._id,
-          email: user.email,
+          successful: saved,
+          unsuccessful,
         }
-      })
-
-      // now update the groups
-      if (Array.isArray(saved) && groups) {
-        const groupPromises = []
-        const createdUserIds = saved.map(user => user._id)
-        for (let groupId of groups) {
-          groupPromises.push(UserDB.groups.addUsers(groupId, createdUserIds))
-        }
-        await Promise.all(groupPromises)
       }
-
-      return {
-        successful: saved,
-        unsuccessful,
-      }
-    })
+    )
   }
 
   static async bulkDelete(userIds: string[]): Promise<BulkUserDeleted> {
@@ -415,11 +429,12 @@ export class UserDB {
       _deleted: true,
     }))
     const dbResponse = await usersCore.bulkUpdateGlobalUsers(toDelete)
+    const creatorsToDelete = usersToDelete.filter(isCreator)
 
-    await UserDB.quotas.removeUsers(toDelete.length)
     for (let user of usersToDelete) {
       await bulkDeleteProcessing(user)
     }
+    await UserDB.quotas.removeUsers(toDelete.length, creatorsToDelete.length)
 
     // Build Response
     // index users by id
@@ -468,7 +483,8 @@ export class UserDB {
 
     await db.remove(userId, dbUser._rev)
 
-    await UserDB.quotas.removeUsers(1)
+    const creatorsToDelete = isCreator(dbUser) ? 1 : 0
+    await UserDB.quotas.removeUsers(1, creatorsToDelete)
     await eventHelpers.handleDeleteEvents(dbUser)
     await cache.user.invalidateUser(userId)
     await sessions.invalidateSessions(userId, { reason: "deletion" })
diff --git a/packages/backend-core/src/users/users.ts b/packages/backend-core/src/users/users.ts
index adf134f04a..ea4a17214d 100644
--- a/packages/backend-core/src/users/users.ts
+++ b/packages/backend-core/src/users/users.ts
@@ -14,11 +14,11 @@ import {
 } from "../db"
 import {
   BulkDocsResponse,
-  ContextUser,
   SearchQuery,
   SearchQueryOperators,
   SearchUsersRequest,
   User,
+  ContextUser,
   DatabaseQueryOpts,
   CouchFindOptions,
 } from "@budibase/types"
diff --git a/packages/backend-core/tests/core/users/users.spec.js b/packages/backend-core/tests/core/users/users.spec.js
new file mode 100644
index 0000000000..ae7109344a
--- /dev/null
+++ b/packages/backend-core/tests/core/users/users.spec.js
@@ -0,0 +1,54 @@
+const _ = require('lodash/fp')
+const {structures} = require("../../../tests")
+
+jest.mock("../../../src/context")
+jest.mock("../../../src/db")
+
+const context = require("../../../src/context")
+const db = require("../../../src/db")
+
+const {getCreatorCount} = require('../../../src/users/users')
+
+describe("Users", () => {
+
+  let getGlobalDBMock
+  let getGlobalUserParamsMock
+  let paginationMock
+
+  beforeEach(() => {
+    jest.resetAllMocks()
+
+    getGlobalDBMock = jest.spyOn(context, "getGlobalDB")
+    getGlobalUserParamsMock = jest.spyOn(db, "getGlobalUserParams")
+    paginationMock = jest.spyOn(db, "pagination")
+  })
+
+  it("Retrieves the number of creators", async () => {
+    const getUsers = (offset, limit, creators = false) => {
+      const range = _.range(offset, limit)
+      const opts = creators ? {builder: {global: true}} : undefined
+      return range.map(() => structures.users.user(opts))
+    }
+    const page1Data = getUsers(0, 8)
+    const page2Data = getUsers(8, 12, true)
+    getGlobalDBMock.mockImplementation(() => ({
+      name   : "fake-db",
+      allDocs: () => ({
+        rows: [...page1Data, ...page2Data]
+      })
+    }))
+    paginationMock.mockImplementationOnce(() => ({
+      data: page1Data,
+      hasNextPage: true,
+      nextPage: "1"
+    }))
+    paginationMock.mockImplementation(() => ({
+      data: page2Data,
+      hasNextPage: false,
+      nextPage: undefined
+    }))
+    const creatorsCount = await getCreatorCount()
+    expect(creatorsCount).toBe(4)
+    expect(paginationMock).toHaveBeenCalledTimes(2)
+  })
+})
diff --git a/packages/backend-core/tests/core/utilities/structures/licenses.ts b/packages/backend-core/tests/core/utilities/structures/licenses.ts
index 0e34f2e9bb..bb452f9ad5 100644
--- a/packages/backend-core/tests/core/utilities/structures/licenses.ts
+++ b/packages/backend-core/tests/core/utilities/structures/licenses.ts
@@ -123,6 +123,10 @@ export function customer(): Customer {
 export function subscription(): Subscription {
   return {
     amount: 10000,
+    amounts: {
+      user: 10000,
+      creator: 0,
+    },
     cancelAt: undefined,
     currency: "usd",
     currentPeriodEnd: 0,
@@ -131,6 +135,10 @@ export function subscription(): Subscription {
     duration: PriceDuration.MONTHLY,
     pastDueAt: undefined,
     quantity: 0,
+    quantities: {
+      user: 0,
+      creator: 0,
+    },
     status: "active",
   }
 }
diff --git a/packages/pro b/packages/pro
index 5ed0ee2aca..3820c0c93a 160000
--- a/packages/pro
+++ b/packages/pro
@@ -1 +1 @@
-Subproject commit 5ed0ee2aca9d754d80cd46bae412b24621afa47e
+Subproject commit 3820c0c93a3e448e10a60a9feb5396844b537ca8
diff --git a/packages/types/src/sdk/featureFlag.ts b/packages/types/src/sdk/featureFlag.ts
index 53aa4842c4..e3935bc7ee 100644
--- a/packages/types/src/sdk/featureFlag.ts
+++ b/packages/types/src/sdk/featureFlag.ts
@@ -1,5 +1,8 @@
 export enum FeatureFlag {
   LICENSING = "LICENSING",
+  // Feature IDs in Posthog
+  PER_CREATOR_PER_USER_PRICE = "18873",
+  PER_CREATOR_PER_USER_PRICE_ALERT = "18530",
 }
 
 export interface TenantFeatureFlags {
diff --git a/packages/types/src/sdk/licensing/billing.ts b/packages/types/src/sdk/licensing/billing.ts
index 35f366c811..bcbc7abd18 100644
--- a/packages/types/src/sdk/licensing/billing.ts
+++ b/packages/types/src/sdk/licensing/billing.ts
@@ -5,10 +5,17 @@ export interface Customer {
   currency: string | null | undefined
 }
 
+export interface SubscriptionItems {
+  user: number | undefined
+  creator: number | undefined
+}
+
 export interface Subscription {
   amount: number
+  amounts: SubscriptionItems | undefined
   currency: string
   quantity: number
+  quantities: SubscriptionItems | undefined
   duration: PriceDuration
   cancelAt: number | null | undefined
   currentPeriodStart: number
diff --git a/packages/types/src/sdk/licensing/plan.ts b/packages/types/src/sdk/licensing/plan.ts
index 3e214a01ff..1604dfb8af 100644
--- a/packages/types/src/sdk/licensing/plan.ts
+++ b/packages/types/src/sdk/licensing/plan.ts
@@ -4,7 +4,9 @@ export enum PlanType {
   PRO = "pro",
   /** @deprecated */
   TEAM = "team",
+  /** @deprecated */
   PREMIUM = "premium",
+  PREMIUM_PLUS = "premium_plus",
   BUSINESS = "business",
   ENTERPRISE = "enterprise",
 }
@@ -26,10 +28,12 @@ export interface AvailablePrice {
   currency: string
   duration: PriceDuration
   priceId: string
+  type?: string
 }
 
 export enum PlanModel {
   PER_USER = "perUser",
+  PER_CREATOR_PER_USER = "per_creator_per_user",
   DAY_PASS = "dayPass",
 }