diff --git a/README.md b/README.md
index 25dc5b4a..cac99fde 100644
--- a/README.md
+++ b/README.md
@@ -50,6 +50,14 @@ The entire [NodeMCU documentation](https://nodemcu.readthedocs.io) is maintained
 - How to [upload code and NodeMCU IDEs](https://nodemcu.readthedocs.io/en/dev/en/upload/)
 - API documentation for every module
 
+# Releases
+
+Due to the ever-growing number of modules available within NodeMCU, pre-built binaries are no longer made available. Use the automated [custom firmware build service](http://nodemcu-build.com/) to get the specific firmware configuration you need, or consult the [documentation](http://nodemcu.readthedocs.io/en/dev/en/build/) for other options to build your own firmware.
+
+This projects uses two main branches, `master` and `dev`. `dev` is actively worked on and it's also where PRs should be created against. `master` thus can be considered "stable" even though there are no automated regression tests. The goal is to merge back to `master` roughly every 2 months. Depending on the current "heat" (issues, PRs) we accept changes to `dev` for 5-6 weeks and then hold back for 2-3 weeks before the next snap is completed.
+
+A new tag is created every time `dev` is merged back to `master`. They are listed in the [releases section here on GitHub](https://github.com/nodemcu/nodemcu-firmware/releases). Tag names follow the \<SDK-version\>-master_yyyymmdd pattern.
+
 # Support
 
 See [https://nodemcu.readthedocs.io/en/dev/en/support/](https://nodemcu.readthedocs.io/en/dev/en/support/).